2019 Annual Conference Recordings

The LMA Annual Conference is an intensive three day program of plenary education and specific hands-on learning sessions that are designed to be immediately actionable back at the office. 

The recorded programs from LMA's Annual Conference are geared for marketers of all levels, and map to the domains, skills and competencies outlined in the Body of Knowledge (BoK). Among the presentations are case studies that show real life problems and solutions as well as practical presentations that address the predominant issues, challenges and opportunities that legal marketers face on a daily basis.

Purchase the entire bundle or click on the session titles below to purchase individual recordings.

Member Price: $299
Prospective Member Price: $499

 Business Development

• Creating a Niche Market at Mid-Sized Firms
• David vs. Goliath: The Competitive World of Plaintiff Firm Marketing
• Driving Growth: Building your Ability to Lead the Lawyers to Bring in More Profitable Business
• How to Use the Right Data, Right. Validate Initiatives, Create Transparency and Engage your Fee Earners
• Million Dollar Boot Camp
• Streamlined, Actionable and Transparent Partner Business Plans
• The Third Rail: Adding a Sales Function To Grow the Top Line

 Business of Law

• Alternative Legal Service Providers (“ALSPs) Are no Longer Alternative
• Diversity from the Client Perspective: Smart Strategies to Winning Business
• Keeping the Billing Tail from Wagging the Law Firm Dog
• Legal Operations and Legal Marketing: Collaborating for Success
• Making it or Faking it? Effective Industry Sector Strategy Workshop
• Serve Clients While You Sleep
• Social Responsibility and Sustainability Programs – and Why Law Firms Should Care
• The Outsourced Resource: How to Identify, Hire and Leverage Consultants with Internal Resources to Achieve your Strategic Objectives
• The Practical Implications of Change to ABA Rule 5.4, the “Non-Lawyer” Ownership Rules
• Whither the Bellwethers? How Current Legal Market Economics will Impact your Firm

 Client Services

• LMA’s Next Big Thing: Service Metamorphosis – Driving Performance Improvement
• Strategies for Launching and Measuring the Impact of Your Law Firm Alumni Program

  Communications

• 5 Essentials for Becoming a High-powered Digital Marketing Organization
• Beyond Branding: Aligning Social Media Strategy with Business Development Goals
• From PSO to PSB: A New Model for Creating Differentiated Brand Experiences
• Market Positioning: The First Step in Differentiating Your Firm

 Marketing Management and Leadership

• How to Secure a Seat and Have Your Voice Heard at the Power Table
• Leveraging LinkedIn’s Navigator to Scale Business Development
• Old Wine Isn’t For New Bottles: Break Bad Communication Habits That Are Holding You Back
• What’s Next: Career Development for the Mid-Career Professional

• Balancing on the Data Tightrope – Too Little on One Side and Too Much on the Other Means an Inevitable Fall
• Building your Proposal Technology Blueprint
• Can we Learn from Uber, Amazon and Others and use Data to Give People What they actually Want from a Law Firm Website?
• Crazy, Rich Collaboration – Notes From the Field on How to get IT and Firm Leadership Onboard
• CRM Therapy - The (Juris) Doctor Is In: Client CRM Confessions
• Driving Top Line Growth With a Killer Proposal Strategy
• How to Turn CRM Into an Insights Engine
• Like a Shark: How to Apply Intelligence and Killer Instincts to Dominate Marketing Technology
• Power Your Firm’s Growth by Adopting a Key Client Strategy

Pre-conference bundles are not included in the 2019 Annual Conference Bundle. If you are interest in purchasing a pre-conference bundle or an individual course from a pre-conference, click on the title below to learn more.

• 2019 Annual Pre-Conference: Impact Marketing for Small and Mid-sized Law Firms
• 2019 Annual Pre-Conference: Breakthroughs in Public Relations, Content and Communications