Communications

Words matter. Couple that with a bulletproof messaging strategy and a bold brand identity, and you’ll be setting yourself and your firm up for success.

Explore the Communications offerings to learn how to develop and implement internal and external messaging strategies that broaden the impact of your firm’s programs and brand position.

Enhanced Education Tools

Strengthen your communication skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices
May 01, 2025
The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices
Join LMA PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public relations with Ross Fishman of Fishman Marketing and Michelle Calcote King of Reputation Ink. In addition to exploring how we got here, the trio...
Crafting Your Firm’s Approach to Digital Storytelling
Crafting Your Firm’s Approach to Digital Storytelling
Discover how to craft compelling digital stories, choose the right...
Never Redesign Your Firm’s Brand Look: Evolve it!
Never Redesign Your Firm’s Brand Look: Evolve it!
Massive changes to a brand’s graphic identity backfires because...
The Art of Tough Conversations: Navigating Sensitive Messaging in Law Firms
The Art of Tough Conversations: Navigating Sensitive Messaging in Law Firms
Learn to navigate sensitive issues with confidence. Join us to...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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