Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. Engaging in LMA’s SIGs provides you with a centralized community to rely on for the specific tips, education and best practices to advance your day-to-day work.
SIGs meet virtually and in person — by teleconference, webinars, Listservs, social media groups and at the LMA Annual Conference — which provides invaluable opportunities to connect with like-minded members and advance firm strategies and initiatives.
Make the most of this peer-to-peer interaction by joining the SIG(s) that speaks to your interest:
The B2C SIG will provide a forum to share experiences and offer education and support to all B2C-practices marketers for all firm sizes. This SIG can provide sounding board and support for each other whether you want to roll out a new site, tackle digital marketing or build business plans.
SIG Leaders: Crystal Breede and Sydney Gallek
The Client Value SIG is focused on understanding and enhancing the relationships that exist between law firms and their clients, including exploring ways to elevate service through project and practice management, feedback, process improvement, pricing and other unique value-adds. Members include professionals whose roles are focused specifically in these emerging areas, as well as those who are engaged in more traditional marketing, business development and communication functions.
SIG Leaders: Michael Janovici and Melissa Peterson
The CMO/Senior Marketer SIG is a forum for those in a full-time first chair role at a law firm, to share ideas and discuss relevant topics and best practices around the leadership of their marketing departments and their firm’s strategic business development initiatives.
SIG Leaders: Chris Hinze, Despina Kartson, and Lee Peretz
For those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.
SIG Leaders: Neil Barbieri and Steven Medley
A forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping other LMA members to do so.
SIG Leaders: Myisha Aldridge Alexandra France, and Roy Sexton
A forum for members to learn from each other and discuss the many different aspects of marketing technology in and out of our industry
SIG Leaders: Raquel Lewis and Mike Vallebuona
A community for those who have an interest or primary role in legal public relations.
SIG Leaders: Kelli Hammond, Traci Stuart, and Corrina Wright
The Service Provider SIG is a forum to share and discuss best practices to enhance our commitment to serving our clients, our industry, and our profession with the most ethical, superior, and passionate approach possible.
For those who have an interest or primary role in using social media and online networking platforms to enhance marketing and business development efforts.
SIG Leaders: Adam Ganucheau, Kate Gold and Q Miceli
For in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel that join together to network, educate and share best practices.
SIG Leaders: Sarah Hazel and Chris Moyer
Board Liaison: Phil Flora Staff Liaison: Kathryn Bolen and Sarah Logan (CMO SIG)
Review our Community Rules, Etiquette and Privacy Guidelines to reference terms and conditions.