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Advancing the profession and professional standards
Body of Knowledge

LMA developed the Body of Knowledge (BoK) as the foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to advance their professional careers. Explore our educational offerings through the BoK categories.

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We Are Leaders in Legal Marketing

Over the past 35 years, LMA’s community has steadily grown from fewer than 10 self-starters to now thousands of engaged members.

In-house marketers, service providers and consultants from across the world meet, share, innovate and reframe marketing’s position in the legal industry for the advancement of their firms and the profession.

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As the authority for legal marketing worldwide, LMA supports the legal marketing community through thought leadership, professional advocacy and personal enrichment. We hold ourselves and our members to high standards of ethics.

Advancing the Profession Since 1985

1980s

  • 1985 – First Organizational Meetings, Conference
  • 1986 – Newsletter Launch
  • 1987 – White Paper Released; First YHA
  • 1989 - Membership Forms First Chapter

1990s

  • 1990 – NALFMA to NLFMA
  • 1991 – California, New England Chapters Founded
  • 1992 – First Organization Print Ad Run; Metro New York Chapter Founded
  • 1997 – Rocky Mountain Chapter Founded
  • 1998 – NLFMA to LMA; First Member Recognized as CMO
  • 1999 – Virginias Chapter Founded

2000s

  • 2001 – First Conference Held Outside U.S.; New Chapters Formed
  • 2002 – Northwest, Southwest Chapters Formed
  • 2003 – Southern California Chapter Formed
  • 2004 – Book Released on History of Profession; Metro Philadelphia Chapter Formed
  • 2005 – First International Chapter Recognized
  • 2006 – Membership Achieves All-Time High
  • 2007 – Unforgettable Keynote; Toronto Chapter, Hall of Fame Established
  • 2008 – Kentucky Chapter Formed
  • 2009 – First Full-time Employee Hired

2010s

  • 2012 – Texas Chapter Formed
  • 2013 – All-time Highest Chapter Membership Numbers Achieved
  • 2014 – Education Director Hired
  • 2015 – LMA Returns to San Diego for 30th
All About the


Legal Marketing Association

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Years of Leadership in Legal Marketing

Volunteer and Get Connected

Volunteers are the heart and the energy behind the Legal Marketing Association and are dedicated to advancing the legal marketing and business development profession. With more than 70 official volunteerism bodies and countless point-in-time opportunities, there is a place in LMA to help you enhance your leadership experience among influential peers in the industry.

Learn More About Available Opportunities