Welcome to the West Region

Dear West Members,

As we get closer to the warmer time of year, I am happy to see that many of the West Region's legal marketers are out and about, and yes, more than ever. They are in a flurry of activity, with many returning from the Annual Conference in San Diego. They have a renewed perspective from sessions and countless conversations, energized with ideas that are now being discussed with colleagues, lawyers, and management. I am also observing legal marketers play catch up on all the things missed, you know, in the week away that left our lawyers panicking for support. For all things not-so-quiet on the Western Region front, our board continues to fine-tune communications and other initiatives as we head into the second quarter of the year with events and educational sessions.

The goal, in the second quarter of 2024, continues with a mission to keep delivering benefits around programming, education, connection, and profitability. Many of our Local Steering Committee leaders remain exemplary volunteers, as they set up programs and social events for you, making sure your membership benefits include a sense of kinship and much more. You can look forward to these events in this newsletter and every week as they get announced, including Southern California: Mindful Marketers Lunch and Learn, and Bay Area Annual Silicon Valley Virtual In-House Counsel Summit.

Race of the Regions - The West is the Best!
In a world where expectations take flight, I always like to take a moment to express gratitude. We have much to be thankful for in the West Region, namely because our membership turned up in force at the 2024 LMA Annual Conference. We celebrated winning the Race of the Regions by beating out every other region in LMA for having the greatest percentage of attending members. This was no easy feat as leaders called up their cohorts, expended personal capital, and asked friends new and old to join legal marketers at the conference. We should certainly celebrate this unity until next year when the conference heads to Washington, DC.

Get Ready for a Super Regional Conference Like Never Before!
I have some exciting news to share that will be unlike anything LMA or the LMA West Region has seen. I'm proud to announce that we are creating a combined conference with our lovely Southwest Region. Branded as “Tech West By Southwest” this first-ever joint regional conference will be held October 22-25th in Las Vegas. Save the date to check out what this larger audience will deliver on emerging legal platforms, business development, PR tools, and marketing technology. We have sponsorship opportunities available, so feel free to contact us if you would like to participate with some of the biggest names in the industry.

It will be a conference to remember as we work tirelessly to give you the best programming agenda, speakers, and experiences possible. Keep your eyes peeled for future announcements. We will see you there!

Mohib Qidwai

Mohib Qidwai

Upcoming Regional Events

June 27, 2024
Southern California: Mindful Marketers Lunch & Learn

July 17, 2024
Los Angeles: Business Development Essential Skills Workshop


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West Local Groups


LMA welcomes members' interest in convening a local group. Contact regionsupport@legalmarketing.org to learn more.

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LMA Regional Board Members


Mohib Qidwai
Senior Business Development Manager
Bryan Cave Leighton Paisner LLP
Santa Monica, CA

2024 President

Geneva Granatstein
Director of Marketing
Lane Powell PC
Seattle, WA

2024 President-Elect

Cynthia Voth
Chief Client Officer
Miller Nash LLP
Seattle, WA

2024 Immediate Past President

Meghan Spradling
Marketing & Communications Manager
Miller Nash LLP
Port Orchard, WA

2024 Treasurer

Chris Walker
Executive Director of Marketing & BD
GLP Attorneys
Seattle, WA

2024 Treasurer-Elect

Valerie Brennan
Director of Sector Group Marketing
Los Angeles, CA

2024 Secretary

John Dewey
Senior Business Development and Marketing Manager - Litigation
Sheppard, Mullin, Richter & Hampton LLP
Los Angeles, CA

2024 Director-at-Large, Programming

Amy Merriweather
Director of Marketing and Business Development
Keker, Van Nest & Peters
San Francisco, CA

2024 Director-at-Large, Communications

Jasmine Trillos-Decarie
Chief Client Officer
Lathrop GPM LLP
Denver, CO

2024 Director-at-Large, Membership

Lana Manganiello
Managing Director
Equinox Strategy Partners
San Diego, CA

2024 Director-at-Large, Programming

Kristin Mazovec
Director of Business Development & Marketing
Coblentz Patch Duffy Bass LLP
San Francisco, CA

2024 Director-at-Large, Communications

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