Welcome to the West Region

Dear West Members,

Happy New Year! Thank you for your continued membership in our LMA community — I’m looking forward to tackling 2025 together. (And in case you still need to renew your membership, here's the link!)

As I reflect on the past year, I'm reminded of the old adage, "The only constant is change." For me, that has taken shape in recently welcoming my first child while adapting to a new firm and job, all at the same time! 

While the change I’m navigating is on the more extreme end of the spectrum, each of us is experiencing change in our own way. In our industry, change is manifesting in evolving client expectations, advancements in AI and legal tech, and shifting global market dynamics.

Let’s use this year to reframe how we view change: It’s not just inevitable; it’s an opportunity to grow stronger together. Let’s commit to sharing insights, collaborating where we can, and lifting each other up in the midst of challenges.

LMA is here to provide you with programming and a supportive community to help you stay informed, supported, and prepared to turn change into a powerful driver of success. Please reach out to the West Region Board anytime with ideas, requests, just to say hi — we are honored to serve this community and look forward to connecting with each of you.

Geneva

With appreciation,
Geneva Granatstein
LMA West Region President

Upcoming Regional Events

 
February 6, 2025
Seattle: Northwest Winter Social

February 20, 2025
Southern California: Practical Skills for Projecting Credibility,...

 

View All Events

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West Local Groups

 

LMA welcomes members' interest in convening a local group. Contact regionsupport@legalmarketing.org to learn more.

Bay Area Los Angeles Northwest Southern California

 

LMA Regional Board Members

 

Geneva Granatstein

Geneva Granatstein
Director of Marketing
Lane Powell PC
Seattle, WA


2024 President

Jasmine Trillos-Decarie

Jasmine Trillos-Decarie
Chief Client Officer
Lathrop GPM LLP
Seattle, WA


2025 President-Elect

Mohib Qidwai

Mohib Qidwai
Senior Business Development Manager
Bryan Cave Leighton Paisner LLP
Santa Monica, CA


2025 Immediate Past President

Chris Walker

Chris Walker
Executive Director of Marketing & BD
GLP Attorneys
Seattle, WA


2025 Treasurer

Rafeedah Keys

Rafeedah Keys
Head of Privacy & Tech Practice Marketing
Perkins Coie LLP
Seattle, WA


2025 Treasurer-Elect

Alexandra DeFelice

Alexandra DeFelice
Director of Marketing and Business Development
Payne and Fears LLP
Irvine, CA


2025 Secretary

Lana Manganiello
Managing Director
Equinox Strategy Partners
San Diego, CA


2025 Director-at-Large, Programming

Bree Metherall

Bree Metherall
Chief Marketing & Business Development Officer
Stoel Rives LLP
Portland, OR


2025 Director-at-Large, Communications

John Dewey

John Dewey
Senior Business Development and Marketing Manager
Sheppard Mullin
Los Angeles, CA


2025 Director-at-Large, Membership

Lana Manganiello
Managing Director
Equinox Strategy Partners
San Diego, CA


2025 Director-at-Large, Membership

Kristin Mazovec

Kristin Mazovec
Director of Business Development & Marketing
Coblentz Patch Duffy Bass LLP
San Francisco, CA


2025 Director-at-Large, Communications

Visalaya Hirunpidok

Visalaya Hirunpidok
Regional Marketing and Business Development Manager
Hunton Andrews Kurth LLP
Los Angeles, CA


2025 Director-at-Large, Programming

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