Welcome to the West Region

Dear West Members,

As we kick off the first quarter of 2024, I am eager to see more of my colleagues and West Region Board engage each other with a growth mindset. I started volunteering from the moment I could in any way with this growth mindset well over a decade ago. I said hello to new faces at each event, asking for mentors and following up with new contacts, and to sought out the viability of making legal marketing my career. As someone who is a hands-on builder, a project manager and systems thinker, I have taken apart the value of what I want this field to bring myself and others, examining its framework and operations, looking for notions of continuous improvement, and hope to keep things going onward and upward in a way that is realistic, consensus-driven, and practical.

So, what have I noticed as of late? I am seeing legal marketers who are hungry. They have an appetite to resurface in the post-pandemic environment and do more than just network. They’re wonderfully curious, looking for innovative solutions, and searching for a forum of like-minded cohorts that the Legal Marketing Association provides. They are continuing to solidify insights and skills through shared experiences, connecting through a strong desire to be in a profession that has been going strong for more than 30 years, and are finding answers to through new and long-time members alike. As the West Region sees all this change, we are mapping out the year and years ahead, and with that, I can tell you that we have we have much to look forward to with our dedicated volunteers.

To that end, the West Region Board and Local Steering Committees are working to:

  • Increase communications to keep you apprised of events and happenings through an organized approach with LMA International
  • Develop fun and creative event opportunities to meet in areas where legal marketers and their diversified interests intersect
  • Supply member resources that will allow you to get more information, and give you an opportunity to be more integrated in a post-pandemic environment
  • Shed light key members, game-changers, and sponsors that are making a difference and those we think you should know

As we come together in this first quarter, it is also helpful note to highlight how many of us serve as volunteers that advocate for the profession and further this advocacy through participation, attendance at events, and as part of something greater. I hope you can thanks these volunteers, and look ahead with me as we embark on new programming possibilities, socials, and an LMA Annual conference that will be held in San Diego later this year.


Mohib Qidwai

Thank you for joining us for the Tech West Regional Conference

Watch your inbox or check back here for more upcoming programs and join us in 2024!

Let's have a strong region showing at the LMA 2024 Annual Conference, April 3-5, 2024, in San Diego! Register now — the Early Bird discount ends February 21. See you there!


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West Local Groups


LMA welcomes members' interest in convening a local group. Contact regionsupport@legalmarketing.org to learn more.

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LMA Regional Board Members


Mohib Qidwai
Senior Business Development Manager
Bryan Cave Leighton Paisner LLP
Santa Monica, CA

2024 President

Geneva Granatstein
Director of Marketing
Lane Powell PC
Seattle, WA

2024 President-Elect

Cynthia Voth
Chief Client Officer
Miller Nash LLP
Seattle, WA

2024 Immediate Past President

Meghan Spradling
Marketing & Communications Manager
Miller Nash LLP
Port Orchard, WA

2024 Treasurer

Chris Walker
Executive Director of Marketing & BD
GLP Attorneys
Seattle, WA

2024 Treasurer-Elect

Valerie Brennan
Director of Sector Group Marketing
Los Angeles, CA

2024 Secretary

John Dewey
Senior Business Development and Marketing Manager - Litigation
Sheppard, Mullin, Richter & Hampton LLP
Los Angeles, CA

2024 Director-at-Large, Programming

Amy Merriweather
Director of Marketing and Business Development
Keker, Van Nest & Peters
San Francisco, CA

2024 Director-at-Large, Communications

Jasmine Trillos-Decarie
Chief Client Officer
Lathrop GPM LLP
Denver, CO

2024 Director-at-Large, Membership

Lana Manganiello
Managing Director
Equinox Strategy Partners
San Diego, CA

2024 Director-at-Large, Programming

Kristin Mazovec
Director of Business Development & Marketing
Coblentz Patch Duffy Bass LLP
San Francisco, CA

2024 Director-at-Large, Communications

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