Join LMA - the home for legal marketers and business development professionals

The Legal Marketing Association is your professional home as a legal marketer or business development professional. For the past 37 years, LMA has been the Authority for Legal Marketing, providing an extensive and constantly updated library of professional development on nearly every topic you encounter as a legal marketer or business development professional, resources to address your challenges and enhance efficiency, and a robust community of peers to share information and ideas, ask questions and converse with other industry professionals who understand your day-to-day realities. Whether you’re new to the legal marketing profession, an experienced professional, an attorney, a consultant or a service provider to law firms, the Legal Marketing Association (LMA) is your key to be more effective in your work and better meet your business objectives.

LMA's extensive and exclusive member benefits are specific to our profession to propel and support your career. They include on-demand and live targeted continuing education on the all-new MyLearning educational platform, a robust Career Center, a reimagined Speaker Database re-launched in May 2022, in-person and virtual educational and networking events, regional and local groups -- including the Annual Conference which is the largest event specifically for the legal marketing and business development profession, 10 Shared Interest Groups (SIGs), the legal-marketing exclusive Body of Knowledge (BoK) — a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed at every level, and much more! Just launched: Member Resource Groups for Allies, LGBTQ+ and Members of Color.

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  • Additional exclusive LMA member benefits
  • Membership categories
  • Information on Group Memberships
  • Quick Links
  • and more!

Join LMA Today as an Individual Member (more categories below). 
Plaintiff Firm? Find your "home" in LMA. Check out the specific member benefits for Plaintiff Firms!  

LMA has additional membership options for retired and in-transition professionals. View all available membership types.

FEATURED EXCLUSIVE MEMBER BENEFITS:

Select your role to learn how LMA membership could benefit your work

New to Legal
Marketing

  • LMA QuickStart®, our exclusive online educational program that teaches the 10 core competencies of legal marketing
  • Access to templates and reports to use on the job
  • Networking opportunities to grow your career

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Experienced
Professional

  • Advanced education and thought leadership opportunities
  • Access to proprietary research studies
  • Mentoring, training and leadership opportunities

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Consultant or
Service Provider

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Group Membership

Group rates are available for law firms and service provider companies with multiple LMA members to provide economies of scale, reduce fees for multiple individual memberships, ease the invoicing process and allow you to reallocate memberships if individuals leave the organization.

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Frequently Asked Questions about membership


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A full list of what you’ll access with your membership


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A singular conversation that you can have as a legal marketer with another member of LMA can save you more than the cost of your annual dues in terms of keeping a project on track, using a better resource and using your time more efficiently.

Cynthia Voth, Director of Client Engagement & Innovation, Miller Nash Graham & Dunn LLP