Join LMA

The Legal Marketing Association is your professional home as a legal marketer or business development professional. It’s where you can ask questions and share ideas with other industry professionals who understand your day-to-day realities. Whether you’re new to the legal marketing profession, an experienced professional, an attorney, a consultant or a service provider to law firms, the Legal Marketing Association (LMA) is your key to be more effective in your work and better meet your business objectives.

LMA member benefits include on-demand and live niche and broad industry continuing education on the all-new MyLearning educational platform, a robust Career Center, a reimagined Speaker Database re-launched in May 2022, in-person and virtual educational and networking events, regional and local groups, 10 Shared Interest Groups, the legal-marketing exclusive Body of Knowledge (BoK) — a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed at every level and more!

Scroll further to see:

  • Additional exclusive LMA member benefits
  • Membership categories
  • Information on Group Memberships
  • Quick Links
  • and more!

Join LMA Today as an Individual Member (more categories below)

LMA has additional membership options for retired and in-transition professionals. View all available membership types.

Select your role to learn how LMA membership could benefit your work

New to Legal
Marketing

  • LMA QuickStart®, our exclusive online educational program that teaches the 10 core competencies of legal marketing
  • Access to templates and reports to use on the job
  • Networking opportunities to grow your career

Join Now

Experienced
Professional

  • Advanced education and thought leadership opportunities
  • Access to proprietary research studies
  • Mentoring, training and leadership opportunities

Join Now

Consultant or
Service Provider

Join Now

Group Membership

Group rates are available for law firms and service provider companies with multiple LMA members to provide economies of scale, reduce fees for multiple individual memberships, ease the invoicing process and allow you to reallocate memberships if individuals leave the organization.

Learn More

Quick Links



Frequently Asked Questions about membership


Learn more about membership options


A full list of what you’ll access with your membership


Get to know more about our organization

A singular conversation that you can have as a legal marketer with another member of LMA can save you more than the cost of your annual dues in terms of keeping a project on track, using a better resource and using your time more efficiently.

Cynthia Voth, Director of Client Engagement & Innovation, Miller Nash Graham & Dunn LLP