The Legal Marketing Association (LMA) is your professional home as a legal marketer or business development professional. It’s where you can learn about the latest trends, information and resources as well as ask questions and share ideas with other industry professionals who understand your day-to-day realities. Whether you’re new to the legal marketing profession, an experienced professional, an attorney, a consultant or a service provider to law firms, LMA is your key to be more effective in your work and better meet your business objectives.
JOIN TODAY
By joining LMA, you gain access to the resources and benefits you need to succeed. If you're...
New to legal marketing
You'll enjoy:
- LMA QuickStart®, our exclusive online educational program that teaches the 10 core competencies of legal marketing
- Access to templates and reports to use on the job
An experienced professional
You'll enjoy:
- Access to proprietary research studies
- Mentoring, training and leadership opportunities
A consultant or service provider
You'll enjoy:
- Participating in LMA programming side-by-side with in-house marketers
- Access to education that helps you better understand trending issues
There's Even More To Enjoy As An LMA Member!
- Conferences and Events - Enjoy discounts on national, regional and local events — including up to $500 in savings on LMA's annual conference alone.
- Connect with Your Local Region - With 8 regions and more than 40 local groups across the United States, Canada and Europe, LMA brings you opportunities to stay connected to industry professionals and really get to know your people. Visit our zip code calculator to determine the region where you belong.
- Webinars and eLearning - As an LMA member, you have complimentary access to LMA's complete library of more than 300 on-demand webinars, and discounts on 350+ conference recordings. Also, save on LMA QuickStart®, LMA's exclusive online introduction to the foundations of legal marketing.
- Shared Interest Groups - Engage with other members in one of LMA's 10 Shared Interest Groups (SIGs) to network, learn and share best practices based on your common interests. Meet online, virtually or in person.
- Body of Knowledge - The only foundational resource for professional development in the legal marketing and business development profession, the BoK defines the six recognized domains needed to succeed in this field. With the BoK Assessment Tool, you can easily identify areas for growth to strengthen your skill set, knowledge and career! Plus, as a member, you’ll enjoy a discounted rate for the printed version.
- Peer Recognition - Be recognized for outstanding contributions to the legal marketing profession. As a member, you are eligible to nominate or be nominated for the Hall of Fame (and regional Your Honor and Rising Star Awards).
- Volunteer Leadership Opportunities - Part of professional development is learning and practicing leadership skills. LMA members constantly say "the more you put in to LMA, the more you get out." Do more with your membership by becoming an LMA leader at the local or international level. Throw your hat in the ring year round with the Pipeline to Volunteer Leadership form.
- Career Center - The LMA Career Center offers a robust networking space for both employers and job seekers, connecting top qualified candidates with opportunities that fit their talents and skills in the legal marketing industry. As a member, you can post jobs at a discounted rate or search the posted jobs for free.
- LMA Connect - Tap into the collective experience and wisdom of nearly 4,000 LMA members. The LMA Connect discussion forum allows you to share ideas, explore new topics and tackle the tough issues you face.
- Member Directory - Find experts in your area and add your own listing to the highly accessed Member Directory.
- Strategies & Voices - The official online publication of LMA, Strategies & Voices serves as the central repository for content tailored to today’s legal marketing and business development professionals' needs. This site features articles, podcasts and infographics featuring the thought leadership, best practices and latest trends and challenges facing the industry, as well as resources to support your career advancement and much more. Content is strategically chosen by a team of LMA volunteers and powered by expert insights and member stories.
- LMA Weekly - LMA Weekly is a weekly e-newsletter that is rich with information about important LMA news and events both at the international and regional level.
SEE ALL LMA MEMBER BENEFITS
Join Today
If you have questions regarding your membership renewal or joining LMA, please email membersupport@legalmarketing.org or call us at (312) 321-6898.