LMA QuickStart®

New to legal marketing? This on-demand program features content from more than experts in legal marketing, business development and communications that will guide you in your new role. Learn how to develop and implement attorney marketing and business development plans, adapt your communication style to different audiences, understand financials and more. 

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A Closer Look at Client Journey Maps
A Closer Look at Client Journey Maps
Client journey maps not only help you understand the process a client or prospect goes through to achieve a goal, they can help you in structuring...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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