Technology Management

Technology changes every day. Are you up to the task? Learn how to identify, implement and effectively manage the technology and respective staff members that support marketing and business development.

Enhanced Education Tools

Gain the tech savvy you need by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Win Back Subscribers Through Re-Engagement
Win Back Subscribers Through Re-Engagement
Inactive subscribers who no longer engage with your content contribute to mailing list decay. As that happens, you run a greater risk of damaging your sender reputation and email deliverability rates. This is why maximum mailing list retention should be a priority. A re-engagement campaign can...
Detailed CRM Implementation Steps for a Law Firm
Detailed CRM Implementation Steps for a Law Firm
CRM is an important asset to law firms and the implementation can...
Unicorns No More - How Law Firm Sales Professionals Are Game...
Unicorns No More - How Law Firm Sales Professionals Are Game...
What impact do sales professionals have on law firms? Learn about...
Time Management Strategies and Technologies for the Overwhelmed...
Time Management Strategies and Technologies for the Overwhelmed...
In this session, learn how to design a proactive workday, rather...

Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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