Dear LMA Southwest Region Members,

As we embark on a new year, I am filled with excitement for the future of our region and the ever-evolving legal marketing industry. It’s an exciting time for our profession, and I am honored to serve as your 2025 president.

We have an incredible Board of Directors for 2025, comprised of extremely talented and forward-looking legal marketers. Each member of the board is deeply committed to making our region the best it can be and ensuring that you, our members, receive exceptional value and benefits throughout the year. In December, our board met in person in New Orleans, where we dedicated time to planning, brainstorming, and aligning our goals for 2025. We also participated in leadership training, where we identified our individual strengths and discussed how to collaborate effectively. This process gave us invaluable insights into how we can leverage our collective strengths to serve you best.

Our priorities for the year include:

• Clearly communicating our plans and member benefits, starting with a town hall meeting in Q1.
• Delivering regional programming that reflects the latest trends and shifts in the legal industry.
• Strategically growing our region membership and fostering a stronger, more connected community.

I’m also thrilled to announce that we’ll once again host Tech West x Southwest with the West Region—a fantastic opportunity for collaboration and learning across regions.

Our Southwest Region is home to an incredible community of talented and innovative professionals, and I feel truly inspired by all that our region is contributing to our field. I’m looking forward to working alongside international leadership, LMA administration, the region board, and our local leaders to make 2025 an outstanding year for the Southwest Region.

Here’s to a year of growth, innovation, and connection!

Warm regards,
Rachael Schilling
Marketing and Client Development Director
Liskow & Lewis APLC