Welcome to the Southwest Region

Dear Southwest Members,

As we get closer to the end of the year, I feel an elevated sense of gratitude for the ability to serve as the LMA Southwest President this year. Our entire board serves selflessly to ensure that our Southwest members reap the benefits that LMA membership offers.

Despite the challenges of a global pandemic, the Southwest Region remains strong. We have grown our membership, attracted stellar leaders to serve, executed top-notch programming and remained laser focused on providing value to our members.

Our recent Regional Conference in Dallas was a huge success because of our volunteer leaders, our incredible sponsors and our members that took time out of their busy lives to attend. Thank you again to everyone that played a role in executing this event.

Like many of you, I am still processing all that I learned! For example, our keynote presentation from Erica Orange challenged us to “future proof” ourselves by thinking creatively and critically. Machines and robots are smart, she reminded us, so we must be intelligent. As legal marketing professionals, we can feel the seismic shift happening in our industry. I witnessed my father, a car salesman, struggle when the automobile industry experienced a major change as the industry prioritized website sales over walking into a dealership to buy a car. It sounds like a simple evolution of technology that made buying a car easier for the consumer, but for my dad, it was a fundamental change in the way he had always approached his daily work. My dad wasn’t prepared for the shift, and it affected him until he retired.

I am also VERY EXCITED to announce that our 2023 Regional Conference Co-Chairs will be Morgan Horvitz, Chief Client Relations and Business Development Officer of Galloway, and Laura Sillars, Chief Marketing Officer of Adams and Reese LLP. I have no doubt that these two powerhouse LMASW members will work tirelessly to ensure that next year’s conference is one you won’t want to miss.

If there is anything you would like to discuss with me, please email me at vpetrea@perkinscoie.com. I always love talking with our members and would be happy to set up a time to chat.

Vanessa V. Petrea
2022 Southwest Region President

Thank You to Our 2022 Southwest Sponsors


fSquared Marketing



Pipeline Plus


Upcoming Regional Events

December 7, 2022
Dallas: General Counsel Panel + Holiday Social

December 13, 2022
Houston: Holiday Luncheon

December 14, 2022
2022 Baton Rouge / New Orleans Holiday Social


View All Events

Latest Regional News

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Southwest Local Groups


LMA welcomes members' interest in convening a local group. In addition to the six local groups noted below, the LMA Southwest Region has a Virtual Local Group for members who live and work throughout the region, but not located within established geographical boundaries of other local groups. Contact regionsupport@legalmarketing.org to learn more.

Austin Baton Rouge New Orleans Dallas Denver Houston Phoenix


LMA Regional Board Members


Vanessa Vines Petrea

Vanessa Vines Petrea
Senior Business Development Manager
Pillsbury Winthrop Shaw Pittman LLP
Austin, TX

2022 President

Brett Napier
Business Development Manager
Jones Walker LLP
New Orleans, LA

2022 President-Elect

Cecilia Linton
Senior Director of Communications & Operations
Society 54, LLC
Wimberly, TX

2022 Immediate Past President

Sheila Bowmer

Sheila Bowmer
Marketing Manager
Snell & Wilmer
Salt Lake City, UT

2022 Secretary

Rachael Schilling

Rachael Schilling
Marketing Manager
Liskow & Lewis APLC
Mobile, AL

2022 Treasurer

Martha Barrios

Martha Barrios
Business Development Manager
Carrington Coleman
Dallas, TX

2022 Director-At-Large, Membership

Elizabeth Stuart Brick

Elizabeth Stuart Brick
Business Development Manager
Baker Donelson
New Orleans, LA

2022 Director-At-Large, Communications

Jessica Cox

Jessica Cox
Executive Search Associate
Calibrate Legal
Houston, TX

2022 Director-At-Large, Advocacy

Jordan Fowler

Jordan Fowler
Director of Business Development
Beck Redden LLP
Houston, TX

2022 Director-At-Large, Sponsorships

Holly McCleary

Holly McCleary
Marketing Communications Coordinator
Jackson Walker LLP
Fort Worth, TX

2022 Director-At-Large, Programming

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