Welcome to the Southwest Region

Dear Southwest Members,

I am honored and humbled to be your 2022 LMA Southwest Region President. Last year, our region was led by two incredible legal marketing professionals, Amy Verhulst and Cecilia Linton. I feel fortunate to be taking the reins of a region that has benefited from steadfast and dedicated leaders. Cecilia will continue to serve the LMASW board as Immediate Past President, and Amy is now serving on the LMA International Board as the Regional Leaders’ Committee (RLC) Chair.

For 2022 we have an incredible Board of Directors and a group of Local Steering Committee leaders who are exceptional and truly live up to our “SouthBEST” battle cry. Collectively, we look forward to providing you with great programming and the opportunity to get to know your LMA colleagues better.

Despite the challenges of a global pandemic, the Southwest Region remains strong. We have grown our membership, attracted stellar leaders to serve, executed top-notch programming and remained laser focused on providing value to our members.

I am excited that we will be holding our 2022 Southwest Region Conference on October 13-14 in Dallas. I am beyond thrilled to announce that our conference co-chairs will be Michael Blachly and Jessica Jaramillo. Michael is the Chief Marketing Officer of Gray Reed in Dallas and served as the LMA Southwest Region’s first president. Jessica is the Marketing Director of Ireland Stapleton in Denver and served as the LMA Southwest Region’s first president-elect. The two of them make a dynamic team and have helped shape our region into the strong community that it is today. They are supported by a terrific group of volunteers. Registration is now open, so REGISTER TODAY!

If all of this sounds exciting and you want to be a part of the action, please consider volunteering, especially with our Local Steering Committees. They are always looking for members to provide a helping hand. Or, if volunteering will not fit into your busy schedule, sign up for a program, whether it is in your local city or hosted virtually by other LSC’s in the region. I guarantee you will learn something and have an opportunity to expand your network.

As many of you know, I have a passion for leading with kindness, empathy and compassion. The Southwest Board took time to focus on the importance of these qualities as we lead in 2022 and beyond. Nearly everyone I know has experienced some sort of turbulence during the past two years. I expect you can say the same. Friends and colleagues have persevered through unexpected job loss, juggling childcare challenges, losing a loved one or coping with fear and loneliness. I challenge you to lead your teams, or for those of you without a team, lead your day with kindness, empathy and compassion as we navigate through what will be an alternate normal for some time.

If there is anything you would like to discuss with me, please email me at vpetrea@perkinscoie.com. I always love talking with our members and would be happy to set up a time to chat.

Vanessa V. Petrea
2022 Southwest Region President


LMA 2022 Southwest Regional Conference - Register Today!

Southwest 2022 Regional Conference

With the legal industry at a crossroads amid calls to return to the office, increased burnout, and unprecedented competition over hiring, this year's workshop-driven conference will provide the tools legal marketing and business development professionals need to help navigate the new frontier and shape the future.

Click here to review the current agenda.  You can also click here to download the current agenda.
Click here for more information, and to register.

Thank you to our 2022 Southwest Sponsors

fSquared Marketing InterAction LexBlog Pipeline Plus

Upcoming Regional Events

June 21, 2022
LMASW Virtual: 2022 Four Part Summer Series Package

August 17, 2022
Austin: Recent Updates to Texas Attorney Advertising Rules

August 19, 2022
Phoenix: Business Development Growth From in the Trenches


View All Events

Latest Regional News

Want to be Updated on Regional News and Events?

Extra, Extra! Read All About Your Region 

Subscribe to our newsletter to stay in the fold on the latest happenings across the Southwest Region.

Subscribe to our Newsletter

Southwest Local Groups


LMA welcomes members' interest in convening a local group. In addition to the six local groups noted below, the LMA Southwest Region has a Virtual Local Group for members who live and work throughout the region, but not located within established geographical boundaries of other local groups. Contact regionsupport@legalmarketing.org to learn more.

Austin Baton Rouge New Orleans Dallas Denver Houston Phoenix


LMA Regional Board Members


Vanessa Vines Petrea

Vanessa Vines Petrea
Senior Business Development Manager
Pillsbury Winthrop Shaw Pittman LLP
Austin, TX

2022 President

Brett Napier
Business Development Manager
Jones Walker LLP
New Orleans, LA

2022 President-Elect

Cecilia Linton
Senior Director of Communications & Operations
Society 54, LLC
Wimberly, TX

2022 Immediate Past President

Sheila Bowmer

Sheila Bowmer
Marketing Manager
Snell & Wilmer
Salt Lake City, UT

2022 Secretary

Rachael Schilling

Rachael Schilling
Marketing Manager
Liskow & Lewis APLC
Mobile, AL

2022 Treasurer

Martha Barrios

Martha Barrios
Business Development Manager
Carrington Coleman
Dallas, TX

2022 Director-At-Large

Elizabeth Stuart Brick

Elizabeth Stuart Brick
Business Development Manager
Baker Donelson
New Orleans, LA

2022 Director-At-Large

Jessica Cox

Jessica Cox
Executive Search Associate
Calibrate Legal
Houston, TX

2022 Director-At-Large

Jordan Fowler

Jordan Fowler
Director of Business Development
Beck Redden LLP
Houston, TX

2022 Director-At-Large - Advocacy

Holly McCleary

Holly McCleary
Marketing Communications Coordinator
Jackson Walker LLP
Fort Worth, TX

2022 Director-At-Large

Follow Your Southwest Region on Social Media