As we embark on a new year, I am filled with excitement for the future of our region and the ever-evolving legal marketing industry. It’s an exciting time for our profession, and I am honored to serve as your 2025 president.
We have an incredible Board of Directors for 2025, comprised of extremely talented and forward-looking legal marketers. Each member of the board is deeply committed to making our region the best it can be and ensuring that you, our members, receive exceptional value and benefits throughout the year. In December, our board met in person in New Orleans, where we dedicated time to planning, brainstorming, and aligning our goals for 2025. We also participated in leadership training, where we identified our individual strengths and discussed how to collaborate effectively. This process gave us invaluable insights into how we can leverage our collective strengths to serve you best.
Our priorities for the year include:
I’m also thrilled to announce that we’ll once again host Tech West x Southwest with the West Region—a fantastic opportunity for collaboration and learning across regions.
Our Southwest Region is home to an incredible community of talented and innovative professionals, and I feel truly inspired by all that our region is contributing to our field. I’m looking forward to working alongside international leadership, LMA administration, the region board, and our local leaders to make 2025 an outstanding year for the Southwest Region.
Here’s to a year of growth, innovation, and connection!
Warm regards, Rachael Schilling Marketing and Client Development Director Liskow & Lewis APLC
Quick Links
Past Event Recordings | 2025 LMANext Program | Call for Proposals - 2025 Tech West and Southwest Regional Conference | 2025 LMA TWxSW Your Honor Awards
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LMA welcomes members' interest in convening a local group. In addition to the six local groups noted below, the LMA Southwest Region has a Virtual Local Group for members who live and work throughout the region, but not located within established geographical boundaries of other local groups.
Contact regionsupport@legalmarketing.org to learn more.
Rachael Schilling Marketing and Client Development Director Liskow & Lewis APLC Mobile, AL 2025 President
Emy Cook Head of Operations & Marketing Powers Taylor LLP Dallas, TX 2025 President-Elect
Elizabeth Brick Owner Coterie Strategies New Orleans, LA 2025 Immediate Past President
Madeline Saxton Regional Marketing & Business Development Manager Jones Walker LLP Jackson, MS 2025 Secretary
Jordan Fowler Director of Business Development Beck Redden LLP Houston, TX 2025 Treasurer
Julie Eichelbaum Chief Client Relations Officer Eichelbaum Wardell Hansen Powell & Muñoz, P.C. Plano, TX 2025 Treasurer-Elect
Jacqueline Martin Chief Marketing and Business Development Officer Frost Brown Todd Houston, TX 2025 Director-At-Large, Membership
Clara Bonilla Partner, Client Operations & Business Development Officer, Digital Marketing Strategist By Aries Prosper, TX 2025 Director-At-Large, Communications
Mary Stephens McGinnis Business Development Manager Clark Hill Austin, TX 2025 Director-at-Large, Programming
Holly McCleary Marketing Communications Coordinator Jackson Walker LLP Fort Worth, TX 2025 Director-at-Large, Advocacy
Louise Vallejos Experience Manager Perkins Coie LLP 2025 Director-at-Large, Sponsorship
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