Welcome to the Southwest Region

Dear LMA Southwest Region Members,

Hi LMA Southwest friends,

I’m thrilled to welcome you to 2026 as the President of the LMA Southwest Region! It’s an honor to serve this community in this capacity, and I’m genuinely excited about what we have planned for the year ahead - we have a lot to look forward to!

We will continue hosting virtual town halls throughout the year to keep us connected, share ideas, and hear directly from you. Our first one will be in late January, the second one will follow the LMA26 International Conference, and the third will be in the fall. 

Our local groups are already hard at work planning programming and social events for each city throughout the year. Be sure to check the LMA Southwest Region's LinkedIn page and weekly email digest for upcoming local events. 

We’re also incredibly excited to host the LMA26 International Conference right here in our region this April. We hope y'all will be able to join us in New Orleans! This is a huge opportunity to spotlight our amazing Southwest region and the members who make it so great. Check out the conference website to see the schedule and additional details. 

Lastly, our board is already hard at work planning our regional conference, which will take place this fall. We will be sharing more updates at our virtual town hall in January! 

More than anything, this year is about connection, collaboration, and making sure LMA Southwest continues to be a valuable, welcoming space for everyone. My goal this year is to make sure our members feel heard, supported, and like they can rely on the LMASW community for anything. If you have questions, ideas, feedback, or even challenges you’d like to talk through, please don’t hesitate to reach out to me directly. I’d love to hear from you! 

Thank you for being part of LMA Southwest. I can’t wait for a great year ahead and hope to connect with many of you soon!

 

Rachael Schilling

Best, 
Emy Cook
2026 President LMA Southwest Region

 

 

 

Quick Links

Past Event Recordings 

Upcoming Regional Events

 
January 27, 2026
Dallas: Fresh Pics for 2026 with Gittings

 

View All Events



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Southwest Local Groups

 

 

LMA welcomes members' interest in convening a local group. In addition to the six local groups noted below, the LMA Southwest Region has a Virtual Local Group for members who live and work throughout the region, but not located within established geographical boundaries of other local groups.

Contact regionsupport@legalmarketing.org to learn more.

Don’t see your city represented?
Join the Virtual Local Group.

Austin Baton Rouge New Orleans Dallas Denver Houston Phoenix

 

Don’t see your city represented? Join the Virtual Local Group.

LMA Regional Board Members

 

Emy Cook

Emy Cook
Head of Operations & Marketing
Powers Taylor LLP
Dallas, TX

emy@powerstaylor.com
2026 President

Rachael Schilling

Rachael Schilling
Marketing and Client
Development Director
Liskow & Lewis APLC
Mobile, AL

rschilling@liskow.com
2026 Immediate Past President

Mary Stephens MCGinnis

Mary Stephens McGinnis
Business Development Manager
Clark Hill
Austin, TX

mstephens@clarkhill.com
2026 President-Elect

Julie Eichelbaum

Julie Eichelbaum
Chief Client Relations Officer
Eichelbaum Wardell Hansen
Powell & Muñoz, P.C.

Plano, TX
jhe@edlaw.com
2026 Treasurer

Madeline Saxton

Madeline Saxton
Regional Marketing & Business Development Manager
Jones Walker LLP
Jackson, MS

msaxton@joneswalker.com
2026 Secretary

Holland Goodrow

Holland Goodrow
Marketing Communications Manager
Potomac Law Group
New Orleans, LA

hgoodrow@potomaclaw.com
2026 Treasurer-Elect

Kaitlin Hart

Kaitlin Hart
Business Development Strategist
Womble Bond Dickinson
Phoenix, AZ

Kaitlin.hart@wbd-us.com
2026 Director-At-Large, Advocacy

Sarah Blanchard

Sarah Blanchard
Client Development Manager
Jones Walker LLP
New Orleans, LA

sblanchard@joneswalker.com
2026 Director-At-Large, Programming

Stacey Hall

Stacey Hall
Senior Business Development Manager –
IP Litigation and Disputes
A&O Shearman
Dallas,TX

Stacey.hall@aoshearman.com
2026 Director-At-Large, Sponsorships

Clara Bonilla

Clara Bonilla
Digital Marketing Strategist
By Aries
Prosper, TX

clara@byaries.com
2026 Director-At-Large, Communications

Jacqueline Martin

Jacqueline Martin
Chief Business Development Officer
Frost Brown Todd
Houston, TX

jmartin@fbtlaw.com
2026 Director-At-Large, Member Engagement

Follow Your Southwest Region on Social Media

https://www.facebook.com/LMAsouthwest
https://www.youtube.com/user/LegalMktgAssn
https://www.linkedin.com/showcase/lma-southwest-region