I feel extremely privileged to take on the role as LMA Europe President in 2024, and continue the great work in Europe
on education, networking, mentorship as well as growing our community.
I want to thank Kerri Vermeylen for her inspiring leadership, commitment and vision in 2023, as well as the European
Board for their hard work throughout the year. It will be a hard act to follow, but I like a challenge and we have a
strong European Board supporting us this year.
In today's world, legal marketing professionals from different firms and geographies are connecting more than ever,
working as allies to tackle the collective challenges we face. It is good to see that strong spirit of cooperation in
the European LMA network, as everyone works towards enhancing our profession.
The LMA, is both run by and for, professionals in legal marketing & BD and is uniquely positioned to anticipate and
tackle challenges well before they surface externally.
We have reached an inflexion point, living in a world where the only constant is change. Technological progress is
accelerating at a remarkable pace, and we still face the same enduring challenges. We need to be adaptable and proactive
in addressing change. This calls for agility, innovation, and flexibility in our approach. As a collective, we can
confront change, create optimal outcomes, and establish best practices in areas such as AI adoption, diversity
promotion, business transformation, professional development, and the war for talent, among others.
AI is disrupting, creating anxiety with the fear of job displacement by bots or generative software, but it should be
embraced as an opportunity to enhance efficiency and accuracy. This will allow our teams to add more value and focus on
differentiation, value propositions, storytelling and go-to-market strategies.
Generational diversity, often seen as a hurdle, can be a powerful resource. Different experiences, viewpoints, values,
and work styles can foster creativity, problem-solving, and adaptability within our teams. The LMA has the potential to
unite these diverse generations and effectively address this challenge.
Joining the LMA has not only allowed me to give something back but has also enriched me both personally and
professionally. My network, my most crucial asset, is now stronger than ever. I am continually learning from the best
colleagues, who have also become friends. Their support and value are immeasurable to me, and I hope that everyone can
experience their own unique benefits from the LMA.
As a community, we can tackle these challenges in real-time, together. As our community expands, its value increases. We
all play a role in driving this growth. We have lots to plan for 2024, and if you are interested in volunteering your
time to help us with any of the above, we welcome new members to our workstream committees.
So, let's make 2024 an exceptional year by uniting and working together!
Let's have a strong region showing at the LMA 2024 Annual Conference, April 3-5, 2024, in San Diego! Register
now — the Early Bird discount ends February
21! See you in San Diego!