Welcome to the Europe Region

Dear LMA Europe

I feel extremely privileged to take on the role as LMA Europe President in 2024, and continue the great work in Europe on education, networking, mentorship as well as growing our community.

I want to thank Kerri Vermeylen for her inspiring leadership, commitment and vision in 2023, as well as the European Board for their hard work throughout the year. It will be a hard act to follow, but I like a challenge and we have a strong European Board supporting us this year.

In today's world, legal marketing professionals from different firms and geographies are connecting more than ever, working as allies to tackle the collective challenges we face. It is good to see that strong spirit of cooperation in the European LMA network, as everyone works towards enhancing our profession.

The LMA, is both run by and for, professionals in legal marketing & BD and is uniquely positioned to anticipate and tackle challenges well before they surface externally.

We have reached an inflexion point, living in a world where the only constant is change. Technological progress is accelerating at a remarkable pace, and we still face the same enduring challenges. We need to be adaptable and proactive in addressing change. This calls for agility, innovation, and flexibility in our approach. As a collective, we can confront change, create optimal outcomes, and establish best practices in areas such as AI adoption, diversity promotion, business transformation, professional development, and the war for talent, among others.

AI is disrupting, creating anxiety with the fear of job displacement by bots or generative software, but it should be embraced as an opportunity to enhance efficiency and accuracy. This will allow our teams to add more value and focus on differentiation, value propositions, storytelling and go-to-market strategies.

Generational diversity, often seen as a hurdle, can be a powerful resource. Different experiences, viewpoints, values, and work styles can foster creativity, problem-solving, and adaptability within our teams. The LMA has the potential to unite these diverse generations and effectively address this challenge.

Joining the LMA has not only allowed me to give something back but has also enriched me both personally and professionally. My network, my most crucial asset, is now stronger than ever. I am continually learning from the best colleagues, who have also become friends. Their support and value are immeasurable to me, and I hope that everyone can experience their own unique benefits from the LMA.

As a community, we can tackle these challenges in real-time, together. As our community expands, its value increases. We all play a role in driving this growth. We have lots to plan for 2024, and if you are interested in volunteering your time to help us with any of the above, we welcome new members to our workstream committees.

So, let's make 2024 an exceptional year by uniting and working together!

Best regards,
Jon

Raven-Hicks

Let's have a strong region showing at the LMA 2024 Annual Conference, April 3-5, 2024, in San Diego! Register now — the Early Bird discount ends February 21! See you in San Diego!



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March 13, 2024
London Winter Social

 

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LMA is proud to welcome its newest region! Contact membersupport@legalmarketing.org to learn more.

LMA Europe Map

LMA Regional Board Members

 

Jon Brewer

Jon Brewer
Chief Marketing Officer
Orrick, Herrington & Sutcliffe LLP


2024 President

Karen Morton

Karen Morton
Chief Marketing Officer
Cleary Gottlieb Steen & Hamilton LLP


2024 President-Elect

Kerri Vermeylen
Director of Business Development and Marketing, Practices and Regions
Sidley Austin LLP


2024 Immediate Past President

Gail Harvey

Gail Harvey
BDC Senior Manager, Europe & ME
Jones Day Europe


2024 Treasurer

Aoife Palaysi
Business Development & Communication Manager
Jones Day Europe


2024 Treasurer-Elect

Amy Cheuk
Associate Director
Sullivan and Cromwell LLP


2024 Secretary

Alison Cox
Director of Business Development & Marketing, EMEA
Shearman & Sterling LLP


2024 Director-at-Large, Networking and Mentoring

Astrid Altmann Forbes
COO Germany

Linklaters LLP

2024 Director-at-Large, Continental Europe

Peter Skinner
Business Development & Marketing Director (CMO)
Wedlake Bell


2024 Director-at-Large, Membership

Heather Vadgama
CMO
Walkers


2024 Director-at-Large, Regional Programming

Katy Foster
Senior Business Development Manager
Paul Hastings LLP


2024 Director-at-Large, Communications