Marketing Management and Leadership

The best lead by example. Increase your confidence to establish and effectively manage a highly functioning marketing organization through a variety of firm-focused leadership resources. We promise you will emerge an even stronger leader who is better enabled to foster collaboration and drive overall business objectives – whether at small or large firms or within your own company.

Enhanced Education Tools

Do you have what it takes to lead? Sharpen your marketing management skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

LMA Body of Knowledge: A CMO Playbook for Your Team’s Success
LMA Body of Knowledge: A CMO Playbook for Your Team’s Success
Did you know your team can leverage the LMA Body of Knowledge (BoK) at every level of their career? Learn how chief marketing officers (CMOs) can leverage the BoK as a training manual to help manage, develop and support their teams with this infographic.
Optimizing the Budgeting Process: Best Practices for Solo/Small Team Legal Marketers
Optimizing the Budgeting Process: Best Practices for Solo/Small Team Legal Marketers
Budget season is fast approaching, and we’ve got the tools and...
Looking Outside Our Industry: A Playground for New Insights and Creative Solutions
Looking Outside Our Industry: A Playground for New Insights and Creative Solutions
Join as we look outside legal to see how other industries are...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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