Marketing Management and Leadership

The best lead by example. Increase your confidence to establish and effectively manage a highly functioning marketing organization through a variety of firm-focused leadership resources. We promise you will emerge an even stronger leader who is better enabled to foster collaboration and drive overall business objectives – whether at small or large firms or within your own company.

Enhanced Education Tools

Do you have what it takes to lead? Sharpen your marketing management skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Cultivating Culture: How Positive Workplace Culture Fuels Law Firm Success
Cultivating Culture: How Positive Workplace Culture Fuels Law Firm Success

In partnership with the Practising Law Institute (PLI), this episode of the LMA Podcast shares how legal marketers and business development professionals can help drive the cultural changes necessary to impact the change needed to attract, retain and grow the talent they need to survive.  

Looking Outside Our Industry: A Playground for New Insights and Creative Solutions
Looking Outside Our Industry: A Playground for New Insights and Creative Solutions
Join as we look outside legal to see how other industries are...
Mindset Makeover: Empowering Legal Marketers with Performance Psychology Strategies
Mindset Makeover: Empowering Legal Marketers with Performance Psychology Strategies
Revolutionize your legal marketing strategies by unlocking the...
Retention Strategies: A Framework for Team Leaders
Retention Strategies: A Framework for Team Leaders
We know you love data, and we know you love to hear from your...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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