Marketing Management and Leadership

The best lead by example. Increase your confidence to establish and effectively manage a highly functioning marketing organization through a variety of firm-focused leadership resources. We promise you will emerge an even stronger leader who is better enabled to foster collaboration and drive overall business objectives – whether at small or large firms or within your own company.

Enhanced Education Tools

Do you have what it takes to lead? Sharpen your marketing management skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

LMA Members on the Move: Q4 2023
LMA Members on the Move: Q4 2023

All over the world, LMA members have been making moves in the legal marketing industry. Check out who has recently started a new job and who was recently promoted.

Mastering the Art of Influencing Difficult Conversations
Mastering the Art of Influencing Difficult Conversations
Difficult conversations tend to be avoided because professionals...
LMA Solo/Small Team SIG Roundtable: Reflecting on 2023 and Preparing for 2024
LMA Solo/Small Team SIG Roundtable: Reflecting on 2023 and Preparing for 2024
Join us for an engaging roundtable discussion where solo marketers...
Well-Being Wednesday: Grief and Loss in the Workplace
Well-Being Wednesday: Grief and Loss in the Workplace
An unavoidable part of our professional lives is that we will have...

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CMO/Senior Marketer SIG

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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