Marketing Management and Leadership

The best lead by example. Increase your confidence to establish and effectively manage a highly functioning marketing organization through a variety of firm-focused leadership resources. We promise you will emerge an even stronger leader who is better enabled to foster collaboration and drive overall business objectives – whether at small or large firms or within your own company.

Enhanced Education Tools

Do you have what it takes to lead? Sharpen your marketing management skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

The Growth Department: Why Legal Marketers Belong at the Strategy Table
The Growth Department: Why Legal Marketers Belong at the Strategy Table
How can legal marketers move from tactical execution to strategic leadership? In the latest episode of the LMA Podcast, Marci Taylor sits down with Alessandra Almeida Jones to discuss how legal marketing teams can align with firm strategy, use data and AI to drive smarter decisions, and...
Putting the “Competitive” into Legal CI
Putting the “Competitive” into Legal CI
Join LMA’s CI SIG as we explore two core building blocks of an...
From Experimentation to an AI-Literate Culture
From Experimentation to an AI-Literate Culture
Together, they will explore how organizations can move from pilots...
Aligning Marketing and Intake: Strategies for B2C Law Firm Success
Aligning Marketing and Intake: Strategies for B2C Law Firm Success
Join us for a dynamic, highly interactive panel discussion...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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