Marketing Management and Leadership

The best lead by example. Increase your confidence to establish and effectively manage a highly functioning marketing organization through a variety of firm-focused leadership resources. We promise you will emerge an even stronger leader who is better enabled to foster collaboration and drive overall business objectives – whether at small or large firms or within your own company.

Enhanced Education Tools

Do you have what it takes to lead? Sharpen your marketing management skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Tips for Better Collaboration Between IT and Marketing — An LMA and ILTA Roundtable Recap
Tips for Better Collaboration Between IT and Marketing — An LMA and ILTA Roundtable Recap

LMA and the International Legal Technology Association (ILTA) recently facilitated a roundtable discussion about the growing importance of collaboration between marketing and IT. Read on for key takeaways.

2022 State of Digital, Content and DEI Survey
2022 State of Digital, Content and DEI Survey
The workplace has undergone seismic shifts in the three years...
Charting a Smooth Path: Getting IT and Marketing to Row in the...
Charting a Smooth Path: Getting IT and Marketing to Row in the...
Finding a common path for law firm IT and Marketing professionals...
Utilizing Our Most Precious Resource: Strategies for Effective...
Utilizing Our Most Precious Resource: Strategies for Effective...
This webinar is focused on empowering the volunteer leaders of LMA...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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