Marketing Management and Leadership

The best lead by example. Increase your confidence to establish and effectively manage a highly functioning marketing organization through a variety of firm-focused leadership resources. We promise you will emerge an even stronger leader who is better enabled to foster collaboration and drive overall business objectives – whether at small or large firms or within your own company.

Enhanced Education Tools

Do you have what it takes to lead? Sharpen your marketing management skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Breaking the Mold: Confronting Tokenism in Law Firm DE&I Efforts
Breaking the Mold: Confronting Tokenism in Law Firm DE&I Efforts
Despite ongoing efforts to promote diversity, equity and inclusion (DE&I), tokenism remains a prevalent and growing concern. Within the legal industry women lawyers continue to face persistent challenges regarding career progression, pay disparities and limited representation in key leadership...
Status Report: How are Law Firm and Marketing Leaders Aligning To Drive Success?
Status Report: How are Law Firm and Marketing Leaders Aligning To Drive Success?
In this dual session, a panel of law firm leaders and marketers...
Connecting Dots: Integrating Campaigns for Greater Engagement
Connecting Dots: Integrating Campaigns for Greater Engagement
Join us for an interactive discussion focusing on the success and...
Amplified Leadership: 4 Superpowers for High Impact
Amplified Leadership: 4 Superpowers for High Impact
Explore how authenticity empowers individuals to bring the best...

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CMO/Senior Marketer SIG

Looking to improve DE&I at your firm? Join the Diversity, Equity and Inclusion SIG.

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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