Marketing Management and Leadership

The best lead by example. Increase your confidence to establish and effectively manage a highly functioning marketing organization through a variety of firm-focused leadership resources. We promise you will emerge an even stronger leader who is better enabled to foster collaboration and drive overall business objectives – whether at small or large firms or within your own company.

Enhanced Education Tools

Do you have what it takes to lead? Sharpen your marketing management skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

10 Strategies To Do It All When You’re ‘The Department’
10 Strategies To Do It All When You’re ‘The Department’
Feeling stretched thin as a solo marketer? You're not alone, and you're not out of options. Here are 10 ways small-team marketers are finding smart, strategic ways to lead — even when time, budget and staff are in short supply.
Evolving Your Mindset and Department: The Best Secrets from In-House Teams and External Agencies
Evolving Your Mindset and Department: The Best Secrets from In-House Teams and External Agencies
Hear how a CLO, a law firm partner, and an in-house marketer...
Evolving Your Mindset and Department: The Best Secrets from In-House Teams and External Agencies
Evolving Your Mindset and Department: The Best Secrets from In-House Teams and External Agencies
You aren’t the marketing department. You’re an in-house agency....
Forward Thinking Strategies in Team Hiring & Retention: Insights for Team Leaders
Forward Thinking Strategies in Team Hiring & Retention: Insights for Team Leaders
Calling all team leaders and people managers! Using industry...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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