Marketing Management and Leadership

The best lead by example. Increase your confidence to establish and effectively manage a highly functioning marketing organization through a variety of firm-focused leadership resources. We promise you will emerge an even stronger leader who is better enabled to foster collaboration and drive overall business objectives – whether at small or large firms or within your own company.

Enhanced Education Tools

Do you have what it takes to lead? Sharpen your marketing management skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Developing a Strategic DEI Plan Through Authenticity and Empathy
Developing a Strategic DEI Plan Through Authenticity and Empathy

Where do you start when developing a strategic diversity, equity and inclusion (DEI) initiative feels unsettling or inauthentic? Winston & Strawn’s Terra Davis shares four key considerations on how your firm can build a successful DEI plan and bring a cultural paradigm shift to your firm.

The Intersection of Well-Being and Working Parenthood: Three...
The Intersection of Well-Being and Working Parenthood: Three...
Join the Well-Being Committee as we welcome a group of...
Elevating Client Experience in a Post-Pandemic World
Elevating Client Experience in a Post-Pandemic World
Join the LMA Client Value SIG as we explore the hallmarks of...
LMA Well-Being Wednesday: Eye-Opening Revelations of a Joychiever...
LMA Well-Being Wednesday: Eye-Opening Revelations of a Joychiever...
We're over"JOY"ed to bring our members a special speaker with a...

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CMO/Senior Marketer SIG

Looking to improve DE&I at your firm? Join the Diversity, Equity and Inclusion SIG.

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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