Business Development

Drive new business and increase revenue for your law firm — both directly and indirectly. Learn from experts about key revenue-enabling topics like client and prospect outreach, attorney coaching and mentoring, and market intelligence.

Enhanced Education Tools

Ready to level up your business development skills? Leverage the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Bold Advocacy: Marketing Strategies for Law Firms Handling Controversial Clients
November 14, 2024
Bold Advocacy: Marketing Strategies for Law Firms Handling Controversial Clients
Defending controversial clients can feel like walking a tightrope. For law firms, it’s a high-stakes gamble that can elevate their status as fearless advocates or tarnish their reputation beyond repair. But what if, instead of fearing controversy, firms leaned into it, crafting a narrative that...
A Blueprint to Build Your Webinar and Virtual Events Strategy
A Blueprint to Build Your Webinar and Virtual Events Strategy
Growth in the digital era calls for a new approach. This webinar...
Seamless Integration: Helping Lateral Attorneys Succeed
Seamless Integration: Helping Lateral Attorneys Succeed
This webinar offers legal marketers strategies to support lateral...
Solutions for Industry Code Optimization in Collaboration with SALI
Solutions for Industry Code Optimization in Collaboration with SALI
Join the CI SIG, SALI, and leading experts in law firm data to...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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