Business Development

Drive new business and increase revenue for your law firm — both directly and indirectly. Learn from experts about key revenue-enabling topics like client and prospect outreach, attorney coaching and mentoring, and market intelligence.

Enhanced Education Tools

Ready to level up your business development skills? Leverage the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Attorney Advertising Noncompliance Risk and LMA Advocacy Advisory Committee’s Goal to Compile Data
December 05, 2024
Attorney Advertising Noncompliance Risk and LMA Advocacy Advisory Committee’s Goal to Compile Data
Attorney advertising rules are relevant to legal marketers of all levels and in all states. The rules can derive from the American Bar Association (ABA) model rules, state Rules of Professional Conduct, advisory opinions interpreting the rules and case law regarding attorney discipline. They are...
Beyond Borders - Business Development Blueprint: Taking Your BD Skillset to the Next Level
Beyond Borders - Business Development Blueprint: Taking Your BD Skillset to the Next Level
Join LMA’s Canada and Europe regions for an insightful webinar on...
A Blueprint to Build Your Webinar and Virtual Events Strategy
A Blueprint to Build Your Webinar and Virtual Events Strategy
Growth in the digital era calls for a new approach. This webinar...
Seamless Integration: Helping Lateral Attorneys Succeed
Seamless Integration: Helping Lateral Attorneys Succeed
This webinar offers legal marketers strategies to support lateral...

Join the
Competitive/Market Intelligence SIG

Part of a small team or are you a marketing team of one? Don’t miss the Solo/Small Team SIG.

View All SIGS

Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

Read Strategies & Voices