Business Development

Drive new business and increase revenue for your law firm — both directly and indirectly. Learn from experts about key revenue-enabling topics like client and prospect outreach, attorney coaching and mentoring, and market intelligence.

Enhanced Education Tools

Ready to level up your business development skills? Leverage the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

99 Problems but DE&I Shouldn't Be One
December 15, 2022
99 Problems but DE&I Shouldn't Be One
In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs...
How Amplifying Your Personal Brand Impacts Company Well-Being & Culture
How Amplifying Your Personal Brand Impacts Company Well-Being & Culture
Do you authentically share who you are? Learn why sharing your...
Podcasting For Lawyers: The Next-Level Strategy Necessary For A Successful Podcast
Podcasting For Lawyers: The Next-Level Strategy Necessary For A Successful Podcast
Buckle up! In 30 minutes, you will learn what it takes to launch...
Developing an Authentic Approach to Keeping in Touch and Building Relationships
Developing an Authentic Approach to Keeping in Touch and Building Relationships
Author Jason Levin believes authentic relationships propel legal...

Join the
Competitive/Market Intelligence SIG

Part of a small team or are you a marketing team of one? Don’t miss the Solo/Small Team SIG.

View All SIGS

Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

Read Strategies & Voices