Business Development

Drive new business and increase revenue for your law firm — both directly and indirectly. Learn from experts about key revenue-enabling topics like client and prospect outreach, attorney coaching and mentoring, and market intelligence.

Enhanced Education Tools

Ready to level up your business development skills? Leverage the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

99 Problems but DE&I Shouldn't Be One
December 15, 2022
99 Problems but DE&I Shouldn't Be One
In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs...
Building Blocks of Actionable BD Target Lists
Building Blocks of Actionable BD Target Lists
Join this interactive discussion about where data lives and how it...
Own the Business To Consumer Marketing Journey in 2023
Own the Business To Consumer Marketing Journey in 2023
As marketers who need to focus on an audience of consumers, we...
Diversity Data Requests: What Clients Want, What Firms Want, and How Both Can Be Happy
Diversity Data Requests: What Clients Want, What Firms Want, and How Both Can Be Happy
The Client Value SIG and Diversity, Equity & Inclusion SIG invite...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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