Business Development

Drive new business and increase revenue for your law firm — both directly and indirectly. Learn from experts about key revenue-enabling topics like client and prospect outreach, attorney coaching and mentoring, and market intelligence.

Enhanced Education Tools

Ready to level up your business development skills? Leverage the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

The Trust Factor: Business Development and Relationship Building Tips That Stick (and It’s Not Just for Lawyers)
June 19, 2025
The Trust Factor: Business Development and Relationship Building Tips That Stick (and It’s Not Just for Lawyers)
What strategies can legal marketers use to coach attorneys to adopt a client-centric mindset and offer actionable advice that nurtures long-term relationships? In this episode of the LMA Podcast, our guests dive into effective techniques for business development coaching new and skeptical...
AI and Legal CI: Balancing Tech and Human Insight
AI and Legal CI: Balancing Tech and Human Insight
Discover how CI professionals are using AI to streamline research...
2025 LMA Annual Conference Recording Bundle
2025 LMA Annual Conference Recording Bundle
The 2025 LMA Annual Conference was an intensive three-day program...
Coaching to Revenue: Unlocking Business Development Potential through Equitable Strategies
Coaching to Revenue: Unlocking Business Development Potential through Equitable Strategies
Unlock revenue potential! Join Jordan Fowler and Elizabeth Brick...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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