Business Development

Drive new business and increase revenue for your law firm — both directly and indirectly. Learn from experts about key revenue-enabling topics like client and prospect outreach, attorney coaching and mentoring, and market intelligence.

Enhanced Education Tools

Ready to level up your business development skills? Leverage the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Show Me You Know Me
Show Me You Know Me
Law firms are constantly striving to differentiate themselves from their competitors so it is important that they are able to show clients that they understand their business. Learn how your firm can show what it knows to help set it apart from the competition in this overview from Samantha...
An Introduction to Marketing Science
An Introduction to Marketing Science
Every legal marketing department is sitting on a LOT of data. But...
A Process of Inclusion – How Marketers Can Help Law Firms to...
A Process of Inclusion – How Marketers Can Help Law Firms to...
In this program, an AmLaw 100 CMO, a top national recruiter, and...
Collaborative Planning: Leading Strategic Partnerships With Clients
Collaborative Planning: Leading Strategic Partnerships With Clients
Join us to hear directly from in-house counsel about what...

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Competitive/Market Intelligence SIG

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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