Business Development

Drive new business and increase revenue for your law firm — both directly and indirectly. Learn from experts about key revenue-enabling topics like client and prospect outreach, attorney coaching and mentoring, and market intelligence.

Enhanced Education Tools

Ready to level up your business development skills? Leverage the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Talking to Clients About Pricing: Focus on Value
Talking to Clients About Pricing: Focus on Value
The mismatch between clients’ needs and law firms’ cost structure can be challenging to manage, but regular, candid and data-driven conversations make all the difference. Learn how you can best manage the financial aspects of law firm/client relationships.
2022 LMA Annual Conference Bundle
2022 LMA Annual Conference Bundle
Don’t miss all of the recorded programs from the 2022 LMA Annual...
LinkedIn Expert Roundtable – How to Gather Business Intel with...
LinkedIn Expert Roundtable – How to Gather Business Intel with...
Our panelists will answer your questions and dish about their best...
Key Account Management for Law Firms: To Do or Not To Do?
Key Account Management for Law Firms: To Do or Not To Do?
Join this session as they discuss the framework and best practices...

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Competitive/Market Intelligence SIG

Part of a small team or are you a marketing team of one? Don’t miss the Solo/Small Team SIG.

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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