Business of Law

Pricing and firm strategy are both an art and a science. Deepen your understanding of financial and operational performance standards and strategies for your firm while learning how to maximize business performance, profitability and market opportunities.

Enhanced Education Tools

Sharpen your understanding of the business of law by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Infographic: Tools to Optimize Your MarTech Stack
Infographic: Tools to Optimize Your MarTech Stack
To fully understand a client’s journey, legal marketers build upon and integrate various technologies available to them to track leads, customize and monitor campaigns, and report on ROI. The following inofgraphic showcases just a few of teh tools available to legal marketers looking to optimize...
Well-Being Wednesday: The Importance of Implementing a Well-Being...
Well-Being Wednesday: The Importance of Implementing a Well-Being...
Join us as our panel of legal marketing leaders share how they...
2022 LMA Annual Conference Bundle
2022 LMA Annual Conference Bundle
Don’t miss all of the recorded programs from the 2022 LMA Annual...
Key Account Management for Law Firms: To Do or Not To Do?
Key Account Management for Law Firms: To Do or Not To Do?
Join this session as they discuss the framework and best practices...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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