Business of Law

Pricing and firm strategy are both an art and a science. Deepen your understanding of financial and operational performance standards and strategies for your firm while learning how to maximize business performance, profitability and market opportunities.

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Sharpen your understanding of the business of law by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

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A Deep Dive Into Captive ALSPs
A Deep Dive Into Captive ALSPs
Captive alternative legal service providers (ALSPs) are changing the way law firms do business. In the latest episode of Strategies LIVE!, Anne Reavis (Wilson Allen) sits down with Brad Blickstein and Beatrice Seravello (Baretz+Brunelle) to talk through what a captive ALSP does, along with what...
An Introduction to Marketing Science
An Introduction to Marketing Science
Every legal marketing department is sitting on a LOT of data. But...
From Good to Great: How to Accelerate Revenue Growth and Increase...
From Good to Great: How to Accelerate Revenue Growth and Increase...
Join us as we explore the role automated data collection and...
A Process of Inclusion – How Marketers Can Help Law Firms to...
A Process of Inclusion – How Marketers Can Help Law Firms to...
In this program, an AmLaw 100 CMO, a top national recruiter, and...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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