Mid-Year Membership Marketing Kit

Help Grow Your Region

Thank you for your support of LMA and the 2024 Mid-Year Membership campaign! To help you leverage the value of this offer to help build the LMA community, we developed a few tools you can utilize when promoting this offer to your network. We appreciate your support!

About Mid-Year Membership

The Mid-Year Membership campaign is a chance for LMA to encourage new and lapsed members to join at only half the price. This is the perfect opportunity to introduce a new and/or former colleague to all the exclusive member benefits LMA has to offer, including what’s NEW in 2024!

Helpful Links:

New/Featured Resources, Programs and Benefits to Highlight in Your Messaging:

  • Updated Body of Knowledge (BoK) (third edition) now available to members – the skillset blueprint for the profession
    • Complimentary digital version for LMA members
    • Discount on printed version
  • Learning Bundles
    • Members earn exclusive discounts on curated learning bundles focused on Legal Marketing Fundamentals, the Voice of the Client and Career Development.
  • Beyond Borders Webinar Series
    • Complimentary registration to Beyond Borders, a year-round webinar series, hosted by LMA Regions, exploring six pivotal themes aligned with LMA’s BoK.
  • Complimentary Access to Practising Law Institute (PLI) programs
    • PLI is a leading nonprofit learning organization in the legal industry, offering the highest-quality, accredited, continuing legal and professional education programs.
    • New programs are released every quarter.
  • Complimentary access (on-demand and live) to 75+ new webinars each year, featuring top experts in the legal marketing and business development industry and timely, relevant topics for legal marketers and business development professionals

We Want To Hear From You!

LMA’s Mid-Year Membership Campaign is in full swing and we need YOUR help sharing the unique value and impact of an LMA membership with prospective members. We’re asking you to take five minutes and answer one simple question, “What was the moment you realized you found your ‘people’ at LMA?” Or better yet, what was your “aha” moment with LMA? We know it’s different for everyone, and we can’t wait to hear your story.

Simply click the link below, select Record Now and record a short 30 to 60 second clip of yourself answering this question. Don’t like your first take? No problem! You can record as many times as you want until you’re happy with the result.

Get Started

Social Media Posts

Below are messages for you to share with your social media network. Simply copy and paste them to your networks and customize them as you’d like. When you post, please add any of the below images to increase engagement.

The larger our presence on social media, the more we can spread the word about the value of an LMA membership – and this Mid-Year offer!

Be sure to tag LMA in your posts:

Sample Posts

There’s never been a better time to join LMA! With our Mid-Year Membership offer, you get 50% off your LMA membership dues for the second half of the year. Become a member today and start taking immediate advantage of the exclusive LMA benefits and resources. Join today! https://legalmarketing.org/join-lma

When you become an LMA member, you’ll connect with a community of nearly 4,000 legal marketing and business development professionals for an unparalleled, invaluable network of peers! And for a limited time, you can save 50% on membership dues with our Mid-Year Membership offer. Learn more and join now: https://legalmarketing.org/join-lma

LMA is your go-to source for professional development in our challenging field. Whether you’re a seasoned pro or CMO, mid-level manager or newer to the profession, LMA has the resources you need to grow and excel throughout your career. Join today using the special Mid-Year Membership offer, and for HALF the price, you can access our robust education resources for the rest of the year! Join today! https://legalmarketing.org/join-lma

For a limited time, get 50% off your LMA membership dues for the rest of 2024 with our Mid-Year Membership offer! Stay on top of your game and join LMA today: https://legalmarketing.org/join-lma

Are you looking to expand your network and deepen your connections with legal marketing and business development professionals? Join a community of like-minded individuals who have your same hustle and drive to be the best. Become an LMA member today and save 50% on your membership dues with our Mid-Year Membership offer. https://legalmarketing.org/join-lma

Learn, grow, build relationships, connect with like-minded peers and more with an LMA membership! Join LMA today for half the price using the Mid-Year Membership offer. Learn more: https://legalmarketing.org/join-lma

Find your professional home and lean into a community of nearly 4,000 legal marketing and business development colleagues by becoming an LMA member. Join now and save 50% on your membership dues with our Mid-Year Membership offer! With hundreds of timely and exclusive resources, LMA helps you get ahead — and stay ahead. Learn more and join today: https://legalmarketing.org/join-lma

Get all the benefits of an LMA membership at half the price! With LMA’s Mid-Year Membership offer, you get 50% off your membership dues for the entire second half of the year. Learn more and join today: https://legalmarketing.org/join-lma

For posting after August 1, when registration for LMA25 opens:

Did you know? The cost of joining LMA right now PLUS the member rate for LMA25 is LESS than the cost of registering for the conference as a non-member. Double your savings and join LMA using our Mid-Year Membership offer THEN register for the #LMA25 Annual Conference!! https://legalmarketing.org/join-lma


Click the links below to download and save images to use in your social media promotions on Facebook, LinkedIn, Instagram and Twitter.


Facebook, LinkedIn and Twitter:

Sample Email

Subject: LMA Mid-Year Membership Offer: All the Benefits, Half the Cost


As a [legal marketer/business development professional], the Legal Marketing Association (LMA) has been my professional home for [X] years. During this time, I’ve [list 3-5 of your favorite parts of LMA/favorite LMA memories].

Become a part of this growing and diverse group of industry professionals and join LMA today for HALF the price using the Mid-Year Membership offer. As an LMA member, you’ll have access to member-exclusive benefits, like:

  • In-Person and Virtual Events: Build your expertise and make meaningful connections. (Plus, LMA members get the member and early bird rates for the 2025 LMA Annual Conference, taking place next April in Washington DC. Registration will open later this summer.) And region events!
  • Career Center: Drawing thousands of visits every month, the LMA Career Center is the No. 1 place to easily connect HR and hiring managers to high-quality candidates in our industry. It’s targeted and it works.
  • Top-Notch  Education: From the Body of Knowledge to more than 300 on-demand courses in our Resources Library, plus 45+ live webinars a year, LMA remains the authority for legal marketing and the best place to find tools, resources and education to amplify your career.
  • Shared Interest Groups (SIGs): Connect with like-minded peers, virtually and in person, by engaging with one of 10 LMA SIGs for support, ideas, resources and more.
  • Volunteer Leadership Opportunities: Whether you’re starting your LMA Volunteer Leadership journey or moving to the next level, LMA has opportunities for everyone with our Pipeline to Volunteer Leadership to nurture and showcase your leadership skills and bolster your career.
  • And more! Click here to learn more about what LMA has to offer — including the full list of LMA membership benefits.

Make the investment in yourself and your career by taking advantage of the Mid-Year Membership offer and become a member today at 50% off! Questions? Please reach out to membersupport@legalmarketing.org.


[Your Name]