We’ve all heard it: “2020 was a year like no other”. Hopefully, 2021 will bring a great many positive changes to our personal and professional lives, as well as to our society as a whole. As we gear up for another undetermined period of work-from-home, we at the newly-merged LMA Canada are looking forward to an exciting year of knowledge sharing, collaboration, and camaraderie with our fellow legal marketers.
Before looking ahead, I would like to sincerely thank all of our previous Board of Directors and Local Steering Committee volunteers who in the face of unforeseen challenges, stepped up and delivered a year of stellar (and free!) educational programming, industry-leading communications, and community building activities. I sincerely thank everyone of you for your commitment, hard work, and support this past year.
One of the positives to come out of 2020 was the breaking down of geographical barriers, which led to increased communication and sharing of resources, volunteers, and programming amongst members across Canada. We learned that we can do more with less, as long as we do it together.
As a result, with the unanimous support of both regional boards and the international board, LMA Eastern Canada and LMA Western Canada merged and became the LMA Canada Region as of January 1, 2021, with a newly elected Board of Directors.
Be sure to check out our updated LMA Canada Region webpage and follow our refreshed Twitter and LinkedIn accounts for the latest news, events, blogs, and resources.
This year, in addition to our regional resources and programs, members will have more opportunities than ever to connect with legal marketing professionals across North America with the launch of the official LMA Facebook Group. Regardless of your firm size, position, years of experience, or expertise, we hope this will provide a welcoming and inclusive environment where you can engage with one another, ask for advice, and tap into the wealth of information and experience available in our community. Join the group today!
We are always looking for new volunteers from across the country to support events, programming, communications, sponsorship, membership outreach, and other initiatives.
Volunteering with LMA is a great way to expand your network, take on leadership roles, enrich the LMA community and elevate the legal marketing profession. LMA volunteers are the foundation of our association and we hope to find a volunteer opportunity for all who express interest. Senior, intermediate, or junior – whatever your level, we can find a role that suits your talents and availability. If you are keen on being part of our community, I invite you to reach out to me directly at firstname.lastname@example.org.