LMA & PLI Partnership

About This Partnership

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LMA is proud to partner with Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. A renowned resource for attorneys and other professionals, PLI offers the highest-quality, accredited, continuing legal and professional education programs featuring volunteer speakers who are widely recognized as leading experts in their field.

Attorneys rely on legal marketing professionals to develop and win business, find opportunities for thought leadership and position their practices for competitive success. This means that legal marketers need an understanding of both the business of law and the latest trends and developments in legal practice. Recognizing the interest of our members in expanding their knowledge, we have partnered with PLI to offer exclusive and complimentary access to a select PLI program each quarter as part of your LMA membership. Each program is carefully curated for LMA members by the LMA Educational Advisory Council (EAC).

Supplemental Resources

In law firms, a positive culture is priceless. It fosters a sense of community, encourages collaboration and directly impacts the firm's ability to grow its business and retain top talent. When a law firm prioritizes culture, it becomes a magnet for diverse professionals, fosters innovation and ethical practices and impacts how clients are served. In partnership with the Practising Law Institute (PLI), this episode of the LMA Podcast shares how legal marketers and business development professionals can help drive the cultural changes necessary to impact the change needed to attract, retain and grow the talent they need to survive.

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