Technology Management

Technology changes every day. Are you up to the task? Learn how to identify, implement and effectively manage the technology and respective staff members that support marketing and business development.

Enhanced Education Tools

Gain the tech savvy you need by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Tipsheet: How To Gain Buy-in for a New CRM Tool Across Your Firm
Tipsheet: How To Gain Buy-in for a New CRM Tool Across Your Firm
Introducing a CRM tool poses significant challenges — like resistance to change and data migration complexities. To leverage the potential benefits, aligning the tool with existing processes and gaining buy-in from attorneys, IT and end-users is essential.
Drop That Spreadsheet! Using Tech to Upgrade your BD Pipeline and Enhance ROI
Drop That Spreadsheet! Using Tech to Upgrade your BD Pipeline and Enhance ROI
Hey you! Put down that spreadsheet! We’ll show you how...
How to Use Google Analytics to Supercharge Marketing & ROI
How to Use Google Analytics to Supercharge Marketing & ROI
Stop guessing and wasting marketing spend – know what works! Learn...
Practical Experience Management: How to Get Your Firm Started on a Data Driven Journey
Practical Experience Management: How to Get Your Firm Started on a Data Driven Journey
Overwhelmed by the idea of tackling experience management at your...

Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

Read Strategies & Voices