Technology Management

Technology changes every day. Are you up to the task? Learn how to identify, implement and effectively manage the technology and respective staff members that support marketing and business development.

Enhanced Education Tools

Gain the tech savvy you need by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

AI and Writers: A Recipe for Success in Legal Marketing
AI and Writers: A Recipe for Success in Legal Marketing
After a New York Times article cited a study indicating people couldn't distinguish between real restaurant reviews and AI-generated ones, writers have raised concerns about being replaced by technology. However, rather than signaling the end of writers, AI has the potential to enhance their...
Crafting a Strategic Vision: The Key to Smart MarTech Investment Decisions
Crafting a Strategic Vision: The Key to Smart MarTech Investment Decisions
Join this webinar to dive into the story of how Sheppard Mullin...
A Meeting of Marketing Technology Minds: An Open Discussion on All Things Mar Tech
A Meeting of Marketing Technology Minds: An Open Discussion on All Things Mar Tech
As we pass the halfway mark of the year, it's time to reflect on...
2024 Legal Marketing Technology Ecosystem Study
2024 Legal Marketing Technology Ecosystem Study
RubyLaw and the Legal Marketing Association have partnered for the...

Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

Read Strategies & Voices