Technology Management

Technology changes every day. Are you up to the task? Learn how to identify, implement and effectively manage the technology and respective staff members that support marketing and business development.

Enhanced Education Tools

Gain the tech savvy you need by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

2023 Legal Marketing Technology Ecosystem Study: Emerging Trends and a Breakthrough Metric
2023 Legal Marketing Technology Ecosystem Study: Emerging Trends and a Breakthrough Metric

The 2023 Legal Marketing Technology Ecosystem Study, an annual initiative undertaken by RubyLaw and the Legal Marketing Association (LMA), reveals the critical role of legal marketing technology, the importance of prudent investments and other key insights.

Marketing Analytics Bootcamp - Part 1: Learning to Use Data to Amplify Your Impact
Marketing Analytics Bootcamp - Part 1: Learning to Use Data to Amplify Your Impact
New to Marketing Analytics? This session will be the definitive...
Marketing Analytics Bootcamp - Part 2: Advancing Your Marketing Analytics Operation
Marketing Analytics Bootcamp - Part 2: Advancing Your Marketing Analytics Operation
Are you ready to become a legal marketing analytics pro? This...
Where Marketing Technology is Going Next
Where Marketing Technology is Going Next
Join Jessica Cox and Jason Kennedy from Calibrate as they speak to...

Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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