Technology Management

Technology changes every day. Are you up to the task? Learn how to identify, implement and effectively manage the technology and respective staff members that support marketing and business development.

Enhanced Education Tools

Gain the tech savvy you need by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

The Rise of Experience Management Systems
July 03, 2025
The Rise of Experience Management Systems
To attract and retain top talent, companies are looking to core-flex benefits to offer a better employee experience. But while the promise of flexibility is appealing, not all implementations succeed. We spoke with two talent mobility professionals to better understand the ins and outs of...
From Click to Client: Website Conversion Strategies in the Age of AI
From Click to Client: Website Conversion Strategies in the Age of AI
Is your law firm’s website working hard enough? Join us to learn...
Forging Ahead: Aligning Digital Transformation with Strategic Growth
Forging Ahead: Aligning Digital Transformation with Strategic Growth
Is your marketing tech stack ready for tomorrow? In this workshop,...
Future-Ready Digital Strategies: Transforming Your Website into a Revenue Engine
Future-Ready Digital Strategies: Transforming Your Website into a Revenue Engine
Discover how leading brands use innovative website strategies to...

Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

Read Strategies & Voices