The legal profession is based on facts and precedent and the Legal Marketing Association wants to ensure you are equipped with the tools you need to make your case. Whether looking for a new position or advocating for a promotion, LMA provides primary and secondary research on data and tracks trends that show how the role of legal marketers continues to evolve.
Dig in to these research reports to find the information you need to make the case for your next big project.
2025 CMO/Legal Marketing Decision-Makers Survey Report
Download the report HERE.
Initially released at the April 2025 LMA Annual Conference in Washington, D.C., this CMO and decision-maker survey is the result of a collaborative effort between the Legal Marketing Association and Above the Law. Nearly 100 senior legal marketing and business development professionals contributed their insights to help uncover timely benchmarking data on law firm strategy, resource allocation, and emerging technologies. The findings explore key trends—from AI adoption and budget growth to strategic planning and leadership alignment—offering a compelling snapshot of the evolving role of CMOs and the growing influence of marketing within today’s legal industry.
2024 RubyLaw Marketing Technology Blueprint
The 2024 RubyLaw Marketing Technology Blueprint visualization provides the most comprehensive and inclusive documentation of the systems and tools deployed by law firms of all sizes. It includes an "all-sector" version, showing the overall picture of systems and tools used by all law firms, as well as revenue-segmented versions to help legal marketers and business developers to assess their firm's selections and standing in comparison to other firms of a similar revenue.
It also includes a sample stack and a blank stack, allowing teams to map their own current or future stacks. Plus, it includes links for teams to be able to request a personalized version of their firm's stack via the "Map Your Stack" initiative.
Strategies & Voices Articles
2023 ALM Perceptions Survey of Senior Legal Leaders and Legal Marketers
Dive into this survey conducted by Law.com in partnership with LMA that measured senior legal leaders' and marketers' perception of marketing, identifying areas of alignment and diverging perspectives.
Click here to download the report.