Business of Law

Pricing and firm strategy are both an art and a science. Deepen your understanding of financial and operational performance standards and strategies for your firm while learning how to maximize business performance, profitability and market opportunities.

Enhanced Education Tools

Sharpen your understanding of the business of law by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Law Firm M&A: The Marketer’s Metrics Playbook
Law Firm M&A: The Marketer’s Metrics Playbook
This episode of the LMA Podcast focuses on mergers and acquisitions, the importance of understanding cost structures and return on investment in business development, and the significance of client retention and marketing. They also highlighted the market dynamics of law firms, particularly...
AI in Legal Marketing: Leadership, Risk Mitigation, and Innovation
AI in Legal Marketing: Leadership, Risk Mitigation, and Innovation
Join Peter Geovanes and Amy Wisinski for an insightful session...

Join the
Competitive/Market Intelligence SIG

Part of a small team or are you a marketing team of one? Don’t miss the Solo/Small Team SIG.

View All SIGS

Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

Read Strategies & Voices