Business of Law

Pricing and firm strategy are both an art and a science. Deepen your understanding of financial and operational performance standards and strategies for your firm while learning how to maximize business performance, profitability and market opportunities.

Enhanced Education Tools

Sharpen your understanding of the business of law by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Unlocking Hidden Value: How To Use Financials To Boost Your Business Development Strategy
February 29, 2024
Unlocking Hidden Value: How To Use Financials To Boost Your Business Development Strategy
Despite sitting on a goldmine of financial data, many law firms barely scratch the surface when it comes to leveraging this wealth of information for business development (BD). In an era where data-driven decisions are paramount, understanding and applying financial analytics can help to...
AI in Legal Marketing: Leadership, Risk Mitigation, and Innovation
AI in Legal Marketing: Leadership, Risk Mitigation, and Innovation
Join Peter Geovanes and Amy Wisinski for an insightful session...
Beyond the Surface: Unmasking the Subtle Roadblocks in Legal DEI Initiatives
Beyond the Surface: Unmasking the Subtle Roadblocks in Legal DEI Initiatives
Law firm executives, DEI officers, and recruiters seek ways to...
Exploring Global Trends in Legal Marketing and Tackling Common Challenges
Exploring Global Trends in Legal Marketing and Tackling Common Challenges
Join us for a unique session where legal marketing and business...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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