Business of Law

Pricing and firm strategy are both an art and a science. Deepen your understanding of financial and operational performance standards and strategies for your firm while learning how to maximize business performance, profitability and market opportunities.

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Sharpen your understanding of the business of law by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Navigating Success in Legal Marketing: Advice From Industry Veterans
September 21, 2023
Navigating Success in Legal Marketing: Advice From Industry Veterans

Dive into the fast-paced world of legal marketing career development and explore advice from industry veterans on forging a fulfilling path in this dynamic field.

How to Scope, Scale, and Deliver Impactful Competitive Intelligence Findings
How to Scope, Scale, and Deliver Impactful Competitive Intelligence Findings
Competitive intelligence research requests can seem daunting for...
The Evolving Role of Creating Client Value – Establishing, Growing, and Collaborating Across the Firm
The Evolving Role of Creating Client Value – Establishing, Growing, and Collaborating Across the Firm
As our clients face the potential downturn of a recession, law...
Skunkworks, AI, and Metaverse: What's Next in Legal Marketing
Skunkworks, AI, and Metaverse: What's Next in Legal Marketing
Join our visionaries for fast-paced talks on approaches that might...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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