All Benefits

Get All the Benefits of LMA Membership

LMA is the Authority in Legal Marketing, bringing members consistent, current, high-caliber education supported by the six core domains of legal marketing and business development. LMA also creates a "home" for the profession, bringing together nearly 4,000 legal marketers, business development professionals and solution providers from around the globe to share information, trends, what's working -- and not -- at their firms, challenges and opportunities. By joining LMA, you gain access to the resources and benefits you need to succeed as a legal marketer or business development professional and a community of like-minded peers that understand your work! Join today!

Plaintiff Firm? Find your "home" in LMA. Check out the specific member benefits for Plaintiff Firms!  

New to legal marketing?

You'll enjoy:

  • LMA QuickStart®, our exclusive online educational program that teaches the 10 core competencies of legal marketing

  • Access to templates and reports to use on the job

An experienced professional?

You'll enjoy:

  • Access to proprietary research studies

  • Mentoring, training and leadership opportunities

A consultant or service provider?

You'll enjoy:

  • Participating in LMA programming side-by-side with in-house marketers

  • Access to education that helps you better understand trending issues

And so much more, like these additional benefits of your LMA membership:

  • Conferences and Events - Enjoy discounts on national, regional and local events - including up to $500 in savings on LMA's annual conference alone.
  • Connect with Your Local Region - With 8 regions and nearly 40 local groups across the United States, Canada and Europe, LMA is the ideal place to stay connected to industry professionals in your area. Regions and local groups are the best place to keep abreast on trends of the constantly evolving legal marketing industry, maintain open channels for the interchange of ideas, and provides regionally-based opportunities for education, research and training. Visit our zip code calculator to determine which region you belong in.
  • Webinars and eLearning - As an LMA member, you have complimentary access to LMA's complete library of more than 200 original webinars, and discounts on the 350 conference recordings, addressing your challenges. Also save on LMA QuickStart, LMA's exclusive online introduction to the foundations of legal marketing.
  • Shared Interest Groups - Engage other members in one of LMA's 10 Shared Interest Groups (SIGs) to network, learn and share best practices based on your common interests. Meet online, virtually or in person.
  • Body of Knowledge - Gain unlimited access to the digital copy of the LMA Body of Knowledge, which defines the core skills necessary for legal marketers to be successful. Plus, you’ll enjoy a discounted rate for the printed version.  
  • Peer Recognition - Be recognized for outstanding contributions to the legal marketing profession. As a member, you are eligible to nominate or be nominated for the Hall of Fame (and regional Your Honor and Rising Star Awards).
  • Volunteer Leadership Opportunities - Part of professional development is learning and practicing leadership skills. LMA members constantly say "the more you put in to LMA, the more you get out." Do more with your membership by becoming an LMA leader at the local or international level. Throw your hat in the ring year round with the Pipeline to Volunteer Leadership form.

An LMA membership allows you to maintain access to these important online resources to help advance your career into the next year:

  • Career Center - LMA's Career Center is the popular online resource for legal marketing jobs. A top-rated LMA benefit, visit the Career Center to post jobs at a discounted rate or search the posted jobs for free.
  • LMA Connect - Tap into the collective experience and wisdom of nearly 4,000 LMA members. The LMA Connect discussion forum allows you to share ideas, explore new topics and tackle the tough issues you face.
  • Member Directory - Find experts in your area and add your own listing to the highly accessed Member Directory.

Plus, with your membership, you'll keep your free subscription to LMA's industry-leading publications:

  • Strategies Voices - The official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.
  • LMA Weekly - LMA Weekly is a weekly e-newsletter that is rich with information about important LMA news and events both at the international and regional level.

If you have questions regarding your membership renewal or joining LMA, please email or call us at (312) 321-6898.