Committees, Task Forces and SIGs

Get to Know Our Leaders

LMA's strategic plan is carried out through our committees, SIGs and task forces. Each committee, SIG or task force has co-chairs that usually serve a two-year term. Any LMA member is eligible to serve on a committee. Committee and task force co-chairs prepare a status report to the 2024 International Board of Directors for each Board meeting.

Advocacy Committee

The Advocacy Committee is dedicated to elevating the profession of legal marketing within the industry. Our efforts help firm management understand and appreciate the impact legal marketers can have on the business of law. LMA’s Advocacy Committee is also about joining forces to drive industry change on important issues like diversity, equity and inclusion, law school education and ethics and legal marketing. The Professional Advocacy Working Group operates under the umbrella of this committee and focuses on the PR side of Advocacy, working to highlight the great work our members are doing (please see the working group description below if you are interested in that specific area).

2024: Ashley DeFay and Brittany Hill
Board Liaison: Terra Davis
Staff Liaison: Ashley Stenger


Annual Conference Advisory Committee

Responsible for planning and programming the 2023 LMA Annual Conference. Please visit the annual conference website for up-to-date information.

2025 Co-Chairs: Coming soon!
Board Liaison: John Byrne


Audit Committee

Assists LMA's Board in fulfilling its oversight responsibilities with respect to: (i) the audit of LMA's books and records; and (ii) LMA's system of internal financial controls and procedures. LMA's external auditors shall maintain an open and transparent relationship with the Committee, and shall ultimately be accountable to LMA's Board of Directors and the Committee.


Staff Liaison: Kelly Bache


Diversity, Equity & Inclusion Committee

For 2024, the former Diversity, Equity & Inclusion (DEI) committee merged with the DEI Shared Interest Group, still retaining the mission is to effectuate change by empowering and equipping LMA and its members to build diverse and inclusive marketing and business development teams.


Education Advisory Council

The Education Advisory Council (EAC) is a cross-section of the LMA membership, and volunteers are appointed on an annual basis to serve two terms. The committee operations are guided by the LMA Education Director to strategize initiatives, guide best practices and serve as ambassadors. Advisory council members are visionaries, thought-leaders, guides and ambassadors that come from LMA’s many constituencies. The EAC will play an integral role in educational development and content, and ultimately, the value of the Legal Marketing Association.

Board Liaison:
2024: Paul Bonner
Staff Liaison: Holly Amatangelo


Finance Committee

Oversees the financial status and general solvency of the organization. They work with staff in the annual budgeting process, review and provide recommendations on budgeted and unbudgeted spending requests and develop and recommend long-range financial objectives for the association. When appropriate, the committee will work directly with International committees/task forces and regions to provide financial guidance (i.e., tools, best practices, resources and an open forum).

Chair: Rachel Shields Williams
Staff Liaison: Kelly Bache


Nominating Committee

The Nominating Committee shall solicit nominations of those board positions where there is no automatic succession and submit to LMA members a slate of qualified candidates for ratification.

Chair/Board Liaison:
2025: Roy Sexton
Staff Liaison: Ashley Stenger


Recognition Program

Hall of Fame

Responsible for implementing and judging of annual Hall of Fame program.

Chair/Board Liaison: Roy Sexton
Staff Liaison: Ashley Stenger


Regional Leaders Committee

Serves as a formal platform to coordinate reciprocal communication between regional leadership and the LMA international board. Chaired by an elected region president from the previous year, this committee participates in monthly conference calls for the purpose of being briefed on and providing input on organization initiatives, share region development best practices and nurture cross-region networks.

Chair/Board Liaison:
2024: Jessica Haarsgaard
Staff Liaison: Ashley Stenger


Shared Interest Groups

Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. SIGs meet virtually and in person, whether by teleconference, webinar, Listserv, social media and at the LMA Annual Conference.

Chair/Board Liaison: Tahisha Fugate
Staff Liaison: Sarah Logan

Business to Consumer Practices (B2C) SIG (formerly Plaintiff Firm SIG)

The B2C SIG will provide a forum to share experiences and offer education and support to all B2C-practices marketers for all firm sizes.  This SIG can provide sounding board and support for each other whether you want to roll out a new site, tackle digital marketing or build business plans.

SIG Leaders: Emy Cook and Sarah Ryan


Client Value SIG

The Client Value SIG is focused on understanding and enhancing the relationships that exist between law firms and their clients, including exploring ways to elevate service through project and practice management, feedback, process improvement, pricing and other unique value-adds. Members include professionals whose roles are focused specifically in these emerging areas, as well as those who are engaged in more traditional marketing, business development and communication functions.

SIG Leaders: Dan Herbener and Stephanie Simpson


CMO/Senior Marketer SIG

The CMO/Senior Marketer SIG is a forum for those in a full-time first chair role at a law firm, to share ideas and discuss relevant topics and best practices around the leadership of their marketing departments and their firm’s strategic business development initiatives.

SIG Leaders: Christine Harris and Robin Gerard


Competitive/Market Intelligence SIG

For those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.

SIG Leaders: Ashley Elliott and Rachel Cohee


Diversity, Equity & Inclusion SIG

A forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping other LMA members to do so.

SIG Leaders: David AckertCarman Akins and Michelle Turner


Marketing Technology SIG

A forum for members to learn from each other and discuss the many different aspects of marketing technology in and out of our industry

SIG Leaders: Rosa Colon, Moses Ehlers, and Walter McCorkle


Public Relations & Communications SIG

A community for those who have an interest or primary role in legal public relations.

SIG Leaders: Kenneth Gary and Brook Redmond


Social & Digital Media SIG

For those who have an interest or primary role in using social media and online networking platforms to enhance marketing and business development efforts.

SIG Leaders: Julie Fisher and Erika Galarneau


Solo/Small Team SIG

For in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel that join together to network, educate and share best practices.

SIG Leaders: Gina Eliadis and Sarah Holland


Strategies & Voices Editorial Board

The Strategies & Voices Editorial Board determines, supervises and facilitates content on LMA's content center, Strategies & Voices. Committee members can expect to become actively involved in the production of content for the content center. Strategies & Voices focuses on one core Body of Knowledge domain every two months, with two committee members acting as co-editors for each bimonthly focus. The Editorial Board also identifies opportunities for additional revenue and content distribution. Committee members are asked to be highly involved in suggesting innovative ideas for content and offering sources for authors.

2024: Julie Holton and Katie Hollar Barnard
Board Liaison: Trish Lilley
Staff Liaison: Kristin Frankiewicz and Bethany Larranaga


Task Forces and Working Groups


Ethics and Marketing Working Group of the Advocacy Committee

The Ethics and Marketing Working Group will support the Advocacy Committee in achieving their strategic goal of becoming the authority on the Rules of Professional Conduct and furthering LMA’s relationship with the ABA Standing Committee on Ethics & Professional Responsibility.

Staff Liaison: Ashley Stenger


Law School Education Working Group of the Advocacy Committee

The Law School Education Working Group will support the to Advocacy Committee in achieving their strategic goal of expanding law school outreach and advocating for long term programming within law school curricula. This group will focus on furthering the overall brand of LMA as the go-to resource for legal marketing education in law schools, working with the Education Advisory Council to ensure alignment with LMA’s Body of Knowledge and establishing a consistent message in all LMA educational programming.

Staff Liaison: Ashley Stenger


Professional Advocacy Working Group of the Advocacy Committee

The Professional Advocacy Working Group will support the Advocacy Committee in in furthering their efforts to be the go to source for business of law stories and the future of the legal industry. The group aims to elevate in-house marketers as true business partners and stewards of the voice of the client inside law firms.

Staff Liaison: Ashley Stenger


Member Resource Groups (MRGs)

The Member Resource Groups were launched in September 2022 to address the varying needs of our diverse membership. The first MRGs are Allies, LGBTQ+ and Members of Color. The mission of LMA MRGs is to:
•    Provide a safe forum for discussion and exploration of the group’s theme
•    Enhance leadership and coping skills on sensitive topics related to diversity, equity, and inclusion
•    Encourage professional development opportunities among LMA minority communities
The MRGs will meet every other month via Zoom and participation will be limited to MRG members. Learn more here.

Staff Liaison: Ashley Stenger