Committees, Task Forces and SIGs

Get to Know Our 2021 Leaders

LMA's strategic plan is carried out through our committees, SIGs and task forces. Each committee, SIG or task force has co-chairs that usually serve a two-year term. Any LMA member is eligible to serve on a committee. Committee and task force co-chairs prepare a status report to the LMA Board of Directors for each Board meeting.


The Advocacy Committee (previously Advocacy Advisory Council) is dedicated to elevating the profession of legal marketing within the industry. Our efforts help firm management understand and appreciate the impact legal marketers can have on the business of law. LMA Advocacy is also about joining forces to drive industry change on important issues like diversity and inclusion, law school education and ethics and legal marketing. The Professional Advocacy Working Group operates under the umbrella of this committee and focuses on the PR side of Advocacy, working to highlight the great work our members are doing (please see the working group description below if you are interested in that specific area).

Co-Chairs: Jennifer Johnson and Trish Lilley
Board Liaison: Kevin Iredell
Staff Liaison: Ashley Stenger


Annual Conference Advisory

Responsible for planning and programming the 2021 LMA Annual Conference. Please visit the annual conference website for up-to-date information.

Co-chairs: Mark Chandler and Catherine Zinn
Board Liaison: Kelly M. MacKinnon
Staff Liaison: Holly Amatangelo



Assists LMA's Board in fulfilling its oversight responsibilities with respect to: (i) the audit of LMA's books and records; and (ii) LMA's system of internal financial controls and procedures. LMA's external auditors shall maintain an open and transparent relationship with the Committee, and shall ultimately be accountable to LMA's Board of Directors and the Committee.

Chair/Board Liaison: Roy Sexton
Staff Liaison: Alexia Malamis


Diversity, Equity & Inclusion

The Diversity, Equity & Inclusion (DEI) mission is to effectuate change by empowering and equipping LMA and its members to build diverse and inclusive marketing and business development teams.

The Committee has several goals set forth for 2021, including but not exclusive to: reviewing LMA policies and procedures to ensure inclusivity; identifying and sourcing case studies and examples of successful DEI initiatives that impact a firm’s bottom line; and further developing LMA’s mentor/mentee program at the 2021 LMA Annual Conference and year-round with the goal of cultivating future leaders and bringing more diverse candidates to LMA leadership.

Co-chairs: Jessica Aries and Gia Altreche
Board Liaison: Christine N. Harris
Staff Liaison: Ashley Stenger


Education Advisory Council

The Education Advisory Council (EAC) is a cross-section of the LMA membership and volunteers are appointed on an annual basis. The committee operations are guided by the staff liaison to strategize initiatives, guide best practices and serve as ambassadors. Advisory council members are visionaries, thought-leaders, guides and ambassadors that come from LMA’s many constituencies. The EAC will play an integral role in educational development and content, and ultimately, the value of the Legal Marketing Association.

Chair/Board Liaison: Dianne Rychlewski
Staff Liaison: Holly Amatangelo



Oversees the financial status and general solvency of the organization. They work with staff in the annual budgeting process, review and provide recommendations on budgeted and unbudgeted spending requests and develop and recommend long-range financial objectives for the association. When appropriate, the committee will work directly with International committees/task forces and regions to provide financial guidance (i.e., tools, best practices, resources and an open forum).

Chair: Roy Sexton 
Staff Liaison: Kelly Bache


Member Engagement

Collaborates with staff to establish programs for recruitment, renewal and retention of LMA members and initiatives designed to stimulate growth in all membership categories. Identifies and reviews ideas for new benefits and services for members. Provides support to LMA regions and members at large in all of these areas.

Chair: Erin Hawk
Board Liaison: Andrew Laver
Staff Liaison: Kimberly McBride



The Nominating Committee shall solicit nominations of those board positions where there is no automatic succession and submit to LMA members a slate of qualified candidates for ratification.

Chair/Board Liaison: Jill Huse
Staff Liaison: Ashley Stenger


Recognition Program


Hall of Fame

Responsible for implementing and judging of annual Hall of Fame program.

Chair: Jeanne Hammerstrom and Adam Severson
Board Liaison: TBD
Staff Liaison: Kimberly McBride


Regional Leaders

Serves as a formal platform to coordinate reciprocal communication between regional leadership and the LMA international board. Chaired by an elected region president from the previous year, this committee participates in monthly conference calls for the purpose of being briefed on and providing input on organization initiatives, share region development best practices and nurture cross-region networks.

Chair/Board Liaison: John Byrne
Staff Liaison: Jena Russell


Shared Interest Groups

Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. SIGs meet virtually and in person, whether by teleconference, webinar, Listserv, social media, and at the LMA Annual Conference.

Staff Liaison: Emily Sokalski


Client Value SIG

The Client Value SIG is focused on understanding and enhancing the relationships that exist between law firms and their clients, including exploring ways to elevate service through project and practice management, feedback, process improvement, pricing and other unique value-adds. Members include professionals whose roles are focused specifically in these emerging areas, as well as those who are engaged in more traditional marketing, business development and communication functions.

SIG Leaders: Tom Helm and Amber Bollman


CMO/Senior Marketer SIG

The CMO/Senior Marketer SIG is a forum for those in a full-time first chair role at a law firm, to share ideas and discuss relevant topics and best practices around the leadership of their marketing departments and their firm’s strategic business development initiatives.

SIG Leaders: Erin Meszaros and Paul Webb


Competitive/Market Intelligence SIG

For those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.

SIG Leader: Anne Reavis and Sarah Hodo


Diversity, Equity & Inclusion SIG

A forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping other LMA members to do so.

SIG Leaders: Terra Davis and Matt Plavnick


Marketing Technology SIG

A forum for members to learn from each other and discuss the many different aspects of marketing technology in and out of our industry.

SIG Leaders: Helena Lawrence and Vikram Gupta


Plaintiff Firm SIG

For in-house marketers at plaintiff firms that join together to network, educate, and share best practices.

SIG Leader: Jaime Lira and Delisi Friday


Public Relations & Communications SIG

A community for those who have an interest or primary role in legal public relations.

SIG Leaders: Bethany Chieffallo and Heather McMichael


Social & Digital Media SIG

For those who have an interest or primary role in using social media and online networking platforms to enhance marketing and business development efforts.

SIG Leaders: Meghan Spradling and Katherine McCoy Rivera


Solo/Small Team SIG

For in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel that join together to network, educate and share best practices.

SIG Leaders: Heather McCullough and Sheenika Gandhi


Strategies Editorial Board

The Strategies Editorial Board determines, supervises and facilitates content on LMA's content center, Strategies & Voices. Committee members can expect to become actively involved in the production of content for the content center. Strategies & Voices focuses on one core Body of Knowledge domain every two months, with two committee members acting as co-editors for each bimonthly focus. The Editorial Board also identifies opportunities for additional revenue and content distribution. Committee members are asked to be highly involved in suggesting innovative ideas for content and offering sources for authors.

Board Liaison: Dianne Rychlewski
Staff Liaison: Kristin Frankiewicz


Talent Development

Like all organizations, LMA needs strong volunteers and leaders in order to be successful. Proactive talent development at all levels of the organization needs ongoing attention. The Talent Development Committee (TDC) was created to meet the needs of our members and develop our future leaders.

Co-Chairs: Maziel Abrego and Nathalie Daum 
Board Liaison: Nikki Sherrill
Staff Liaison: Kimberly McBride


Task Forces and Working Groups


2030 Task Force

Focused on LMA's future and the legal industry developments and disruptors impacting our profession, the Task Force will make recommendations to position LMA for future success. The Task Force will explore what LMA should be and look like in 10 years, and beyond – identifying ways to remain nimble to accommodate the continuing evolution of the legal marketing function, as well as how LMA can stay at the forefront of delivering sustained value to members.

Co-Chairs: Lindsey Bombardier and Tim Corcoran
Board Liaison: Brenda Plowman
Staff Liaison: Danielle Holland


Ethics and Marketing Working Group of the Advocacy Committee

The Ethics and Marketing Working Group will support the to Advocacy Committee in achieving their strategic goal of becoming the authority on the Rules of Professional Conduct and furthering LMA’s relationship with the ABA Standing Committee on Ethics & Professional Responsibility.

Co-Chairs: Nancy Myrland and Kim A. Perret
Staff Liaison: Ashley Stenger


International Task Force

The International Task Force will work to expand our international member base, benefits and offerings to better serve our members and business development professionals outside of the United States.

Co-Chairs: Sadie Baron and Gillian Ward
Board Liaison: Jill Huse
Staff Liaison: Danielle Holland


Law School Education Working Group of the Advocacy Committee

The Law School Education Working Group will support the to Advocacy Committee in achieving their strategic goal of expanding law school outreach and advocating for long term programming within law school curricula. This group will focus on furthering the overall brand of LMA as the go-to resource for legal marketing education in law schools, working with the Education Advisory Council to ensure alignment with LMA’s Body of Knowledge and establishing a consistent message in all LMA educational programming.

Co-Chairs: TBD
Staff Liaison: Ashley Stenger


Professional Advocacy Working Group of the Advocacy Committee

The Professional Advocacy Working Group will support the Advocacy Committee in in furthering their efforts to be the go to source for business of law stories and the future of the legal industry. The group aims to elevate in-house marketers as true business partners and stewards of the voice of the client inside law firms.

Co-Chairs: Ioana Good and Amanda N. Loesch
Staff Liaison: Ashley Stenger


Revenue Diversification Task Force

Reviews existing organizational revenue streams and identifies new opportunities to drive financial growth, including sponsorships, advertising and regional/local initiatives, among other income generating strategies and tactics.

Co-Chairs: Amy Roeder Norris and Anne B. Zambrano
Board Liaison: Michelle R. Friends
Staff Liaison: Danielle Holland


System Implementation Task Force

The final task force of the three website-related task forces, the System Implementation Task Force will work with staff and regional administrators throughout the new AMS system implementation. They will be focused mostly on user testing from various perspectives and providing feedback on the setup and ease of use.

Chair/Board Liaison: Michelle R. Friends
Staff Liaison: Meredith Halperin



The purpose of the Well-Being Committee is to support members of the legal marketing community by providing resources, education and advocacy to promote positive mental health, cultivate resilience and create healthy work environments. The committee seeks to reduce mental health stigma, provide resources and training, as well as offer actionable recommendations to increase well-being and support the success of legal marketing professionals.

Board Liaison: Michelle Friends
Co-chairs: Renee Branson and Lynn Foley
Staff Liaison: Kaitlin Heininger