LMA's strategic plan is carried out through our committees, SIGs and task forces. Each committee, SIG or task force has co-chairs that usually serve a two-year term. Any LMA member is eligible to serve on a committee. Committee and task force co-chairs prepare a status report to the 2025 International Board of Directors for each Board meeting.
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Research and Advocacy Committee
The Research and Advocacy Committee is dedicated to elevating the profession of legal marketing within the industry. Our efforts help firm management understand and appreciate the impact legal marketers can have on the business of law. LMA’s Research and Advocacy Committee is also about joining forces to drive industry change on important issues like diversity, equity and inclusion, law school education and ethics and legal marketing.
Co-Chairs: Kim Perret and Brittany Hill
Board Liaison: Danielle Smith
Staff Liaison: Jennifer Weigand
Annual Conference Advisory Committee
Responsible for planning and programming the 2025 LMA Annual Conference. Please visit the annual conference website for up-to-date information.
2025 Co-Chairs: Tasneem K. Khokha (Pre-Conference Focus), Katie Munroe and Nikki G. Sherrill
Board Liaison: John Byrne
Audit Committee
Assists LMA's Board in fulfilling its oversight responsibilities with respect to: (i) the audit of LMA's books and records; and (ii) LMA's system of internal financial controls and procedures. LMA's external auditors shall maintain an open and transparent relationship with the Committee, and shall ultimately be accountable to LMA's Board of Directors and the Committee.
Chair: Paul Bonner
Staff Liaison: Kelly Shatzer
Diversity, Equity & Inclusion Initiative
The Diversity, Equity & Inclusion (DEI) initiative — the DEI Committee and DEI Shared Interest Group (SIG) — support one of the three key components of LMA's new Strategic Plan, working to effectuate change by empowering and equipping LMA and its members to build diverse and inclusive marketing and business development teams. (See further below for the DEI SIG.)
Co-Chairs: David Ackert, Myisha Aldridge and Roy Sexton
Staff Liaison: Jennifer Weigand
Education Advisory Council
The Education Advisory Council (EAC) is a cross-section of the LMA membership, and volunteers are appointed on an annual basis to serve two terms. The committee operations are guided by the LMA Education Director to strategize initiatives, guide best practices and serve as ambassadors. Advisory council members are visionaries, thought-leaders, guides and ambassadors that come from LMA’s many constituencies. The EAC will play an integral role in educational development and content, and ultimately, the value of the Legal Marketing Association.
Board Liaison: Sheenika Gandhi
Staff Liaison: Holly Amatangelo
Finance Committee
Oversees the financial status and general solvency of the organization. They work with staff in the annual budgeting process, review and provide recommendations on budgeted and unbudgeted spending requests and develop and recommend long-range financial objectives for the association. When appropriate, the committee will work directly with International committees/task forces and regions to provide financial guidance (i.e., tools, best practices, resources and an open forum).
Chair: Paul Bonner
Staff Liaison: Kelly Bache
Nominating Committee
The Nominating Committee shall solicit nominations of those board positions where there is no automatic succession and submit to LMA members a slate of qualified candidates for ratification.
Board Liaison: Kevin Iredell
Staff Liaison: Jennifer Weigand
Recognition Program
Hall of Fame
Responsible for implementing and judging of annual Hall of Fame program.
Board Liaison: Kevin Iredell
Co-Chairs: Beth Cuzzone and Ashraf Lakhani
Staff Liaison: Jennifer Weigand
Regional Leaders Committee
Serves as a formal platform to coordinate reciprocal communication between regional leadership and the LMA international board. Chaired by an elected region president from the previous year, this committee participates in monthly conference calls for the purpose of being briefed on and providing input on organization initiatives, share region development best practices and nurture cross-region networks.
Board Liaison: Morgan MacLeod
Staff Liaison: Ashley Stenger and Angie Williams
Shared Interest Groups
Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. SIGs meet virtually and in person, whether by teleconference, webinar, Listserv, social media and at the LMA Annual Conference.
Board Liaison: Diana Lauritson
Staff Liaison: Sarah Logan
Business to Consumer Practices (B2C) SIG (formerly Plaintiff Firm SIG)
The B2C SIG will provide a forum to share experiences and offer education and support to all B2C-practices marketers for all firm sizes. This SIG can provide sounding board and support for each other whether you want to roll out a new site, tackle digital marketing or build business plans.
SIG Leaders: Crystal Breede and Emy Cook
Client Value SIG
The Client Value SIG is focused on understanding and enhancing the relationships that exist between law firms and their clients, including exploring ways to elevate service through project and practice management, feedback, process improvement, pricing and other unique value-adds. Members include professionals whose roles are focused specifically in these emerging areas, as well as those who are engaged in more traditional marketing, business development and communication functions.
SIG Leaders: Dan Herbener, Stephanie Simpson and Shannon Tatro
CMO/Senior Marketer SIG
The CMO/Senior Marketer SIG is a forum for those in a full-time first chair role at a law firm, to share ideas and discuss relevant topics and best practices around the leadership of their marketing departments and their firm’s strategic business development initiatives.
SIG Leaders: Christine Harris, Robin Gerard and Despina Kartston
Competitive/Market Intelligence SIG
For those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.
SIG Leaders: Rachel Cohee and Steven Medley
Diversity, Equity & Inclusion SIG
A forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping other LMA members to do so.
SIG Leaders: David Ackert, Myisha Aldridge and Roy Sexton
Marketing Technology SIG
A forum for members to learn from each other and discuss the many different aspects of marketing technology in and out of our industry
SIG Leaders: Rosa Colon and Raquel Lewis
Public Relations & Communications SIG
A community for those who have an interest or primary role in legal public relations.
SIG Leaders: Kenneth Gary, Traci Stuart and Corrina Wright
Social & Digital Media SIG
For those who have an interest or primary role in using social media and online networking platforms to enhance marketing and business development efforts.
SIG Leaders: Julie Fisher, Kate Gold and Q Miceli
Solo/Small Team SIG
For in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel that join together to network, educate and share best practices.
SIG Leaders: Sarah Hazel and Sarah Holland
Strategies & Voices Editorial Board
The Strategies & Voices Editorial Board determines, supervises and facilitates content on LMA's content center, Strategies & Voices. Committee members can expect to become actively involved in the production of content for the content center. Strategies & Voices focuses on one core Body of Knowledge domain every two months, with two committee members acting as co-editors for each bimonthly focus. The Editorial Board also identifies opportunities for additional revenue and content distribution. Committee members are asked to be highly involved in suggesting innovative ideas for content and offering sources for authors.
Co-Chairs: Katie Hollar Barnard and John Walsh
Board Liaison: Amber Bollman
Staff Liaison: Kristin Frankiewicz and Bethany Larranaga
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Member Resource Groups (MRGs)
The Member Resource Groups were launched in September 2022 to address the varying needs of our diverse membership. The first MRGs are Allies, LGBTQ+ and Members of Color. The mission of LMA MRGs is to:
• Provide a safe forum for discussion and exploration of the group’s theme
• Enhance leadership and coping skills on sensitive topics related to diversity, equity, and inclusion
• Encourage professional development opportunities among LMA minority communities
The MRGs will meet approximately every other month via Zoom and participation will be limited to MRG members. Learn more here.
Staff Liaison: Jennifer Weigand