Domains: Business Development, Technology Management
Firms are wrestling with an increasing need to put more structure around how they manage their clients while fee earners often have little experience of doing so. Using data in the right way can help firms with this cultural change and doesn’t have to be complex to be highly effective. In some cases, it’s as simple as connecting existing dots with the right set of reports. In others, capturing new data points can deliver insight that transforms how a firm evaluates the success of its business development initiatives.
We’ll explore examples of how marketing and business development teams in different firms have become fluent in their data to validate initiatives, create transparency and engage their fee earners.
Topics include:
- How capturing and analyzing the right opportunity data can provide hard facts on BD initiatives and get the partnership engaged
- How providing access to meaningful insight to fee earners can have a big impact, including on the bottom line
- Brief outlook: what can law firms do today to get their data ready for AI in BD tomorrow
Presenter(s):
Andrew Hutchinson, Vice President of Sales and Marketing, Americas, OnePlace
Robyn Addis, Director of Marketing, Ballard Spahr LLP
Brian Conway, Head of Business Development and Marketing Operations, McDermott Will & Emery LLP
Member Price: $59
Prospective Member Price: $79