Reputation Management in Uncertain Times – Reflecting on Transitions, Principles, What to Say and How to Say It in 2025
Presented by the Mid-Atlantic Region

Thursday, April 10 | 12:00 p.m. - 1:00 p.m. CT

LMA Body of Knowledge Domain: Communications
Competency: Reputation Management

• Consider the divergent pathways for messaging in light of federal edits and finding the best path forward
• Identify strategies for recalibrating how we talk about workplace belonging without sacrificing gains made and undermining the broader goals
• Understand the risks of “doxxing” and how this threat has changed
• Recognize steps to ensure firms, attorneys and legal professionals best protect themselves from privacy intrusions and rumor-mill pillorying
• Explain reasons for law firms, marketers and legal industry communicators to be optimistic and mission-driven

Presenters:

Brenda Plowman is a proven leader and executive with more than 25 years of experience in professional services focused on legal, accounting and engineering. Brenda spent nearly two decades at one of Canada’s largest law firms, managing a global team responsible for global marketing and business development. She redefined the firm’s practice and industry structure, spearheaded two major brand refreshes to develop a compelling and distinctive brand positioning, and built its first-ever client teams and service excellence program. Her team was responsible for driving growth with over 50 practice, industry, and regional strategies which included a comprehensive thought leadership program. She was President of the International Legal Marketing Association in 2022, an organization with over 4000 members globally. In 2024 she launched a flower farm (Floralies Estates Ltd.) and an advisory services consultancy (Plowman Consulting Inc.), helping professional services firms and individual partners improve their approach to client service, business development and growth strategies, and brand development and repositioning. Brenda is a seasoned speaker, facilitator and trainer.

Nancy Myrland entered legal marketing as the first-chair Director of Marketing for Baker & Daniels, now known as Faegre Drinker. As the President of Myrland Marketing & Social Media, Nancy is celebrating over 20 years in business as a Marketing & Business Development Advisor, specializing in content, social, and digital media. She helps lawyers integrate all marketing disciplines to grow their practices and their firms. Known as the LinkedIn Coach for Lawyers, Nancy is a frequent LinkedIn trainer, as well as a content, podcasting, personal branding, video, blogging, livestreaming, AI, and Zoom & virtual presentation trainer & coach. She also leads select firms through their online social and digital media communications strategy when dealing with high-stakes, visible cases. She is the host of The Myrland Marketing Minute Blog, as well as two podcasts, Legal Marketing Minutes and Legal Marketing Moments. 

Gina Rubel is a trusted advisor to law firm leaders navigating high-stakes public relations, crisis planning, litigation communications, and incident response. A former litigator and the CEO and General Counsel of Furia Rubel Communications, Gina combines legal insight with strategic intuition to help law firms protect and elevate their reputations while achieving business goals. Gina is the author of Everyday Public Relations for Lawyers, now in its second edition, and a frequent speaker and writer on topics at the intersection of law, ethics, and communications. As co-host of the On Record PR podcast, she interviews general counsel, legal marketers, journalists, and C-suite executives about reputation management, leadership through change, the principles that guide effective communication in complex times, and communications strategies that drive law firm success.

Dave Poston (Moderator) is a licensed attorney who has held numerous international in-house and agency positions for law and other professional services firms. Dave leads Poston Communications’ Crisis Communications and Litigation PR division, which has been recognized by Chambers as one of the top 20 firms in the U.S. in both its Litigation Support and Crisis & Risk Management Guides, in addition to his personal band rankings in the same. He has also earned recognition from a variety of prestigious organizations over the course of his career, most notably being named the Public Relations Professional of the Year by the Public Relations Society of America (PRSA). Prior to founding Poston Communications, Dave managed firm-wide public relations and marketing in various business development roles at King & Spalding LLP, Dorsey & Whitney LLP and Jones & Askew LLP. He currently serves on the Board of the Northeast Region of the Legal Marketing Association.

Cost:
Members: Complimentary
Prospective Members: $79

For questions or concerns about your event registration, please contact education@legalmarketing.org

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