Sponsored by: 
Domains: Business Development & Technology Management
BoK Competency: Event Management

Everything is changing. In 2025, professional services and law firms will need to re-imagine how they engage clients, partners and lawyers to stay competitive and drive measurable results. Traditional approaches are no longer enough—success requires innovation, personalization, and strategic use of technology

Attend “Digital Strategies for Winning and Retaining Clients” and learn new ways to optimize webinars and other digital experiences to more effectively engage, connect and convert target audiences. Gain actionable insights on leveraging AI, enhancing audience participation, and designing content-driven programs that turn attendees into long-term clients.

Learning Outcomes:

• Design digital events that effectively convert attendees into high-quality leads, maximizing business development opportunities
• Leverage interactive tools and engagement tactics to capture and maintain audience attention, fostering meaningful participation and connection.
• Integrate AI-driven tools to scale content, automate workflows, and extend the reach of your events to a broader, more targeted audience.
• Implement segmentation and customized content to create more relevant and impactful event experiences that drive higher conversion and retention rates. 

Presenter:
Mark Bornstein, VP of Marketing and Chief Evangelist, ON24

Price: 
Members: Complimentary