Are you new to legal marketing? If so, we recommend our popular QuickStart® Online Course to give you the education you need to perform best in your new role. The on-demand program features 10 hours of content from more than 40 well-regarded legal marketing experts, and is packed with a glossary, links to additional resources for each competency, and self-assessments to check your progress along the way.

Already completed the QuickStart® Online Course or just looking for resources to level set your understanding of the industry? Invest in this Legal Marketing Fundamentals Bundle to continue your learning journey. This bundle covers additional essential skills within the Body of Knowledge, ensuring you get quality training on the topics that matter most. 

By completing the trainings within the bundle, you’ll learn:

• How to support attorneys to keep in touch consistently and authentically
• A holistic view of AI predictions for future resources and developments in the legal industry
• How to develop a level of comfort with terms used in law firm economics
• Meaningful goals and KPIs that allow client service teams to measure progress and promote successes
• Best practices for setting priorities and achieving key PR goals
• How to determine the key personnel outside of marketing that should be involved with getting data analytics off the ground
• And much more!

The following programs are included in the bundle, which incorporate highly rated sessions from LMA’s Annual Conference and year-round webinar program. In addition to the sessions below, this curated career development content bundle arms you with expert insights and thought leadership from Strategies & Voices, the official online publication of LMA.

  Business Development

• Developing an Authentic Approach to Keeping in Touch and Building Relationships
• LinkedIn for Law Firm Marketing – Are you Getting the Most from Your Posts? 

Business of Law

• AI-Powered Competitive Intelligence: Unleashing New Insights
• Beyond the Billing Rate: Law Firm Economics for Marketers 

Client Services

• Client Service Teams: How to Build, Grow and Measure Success
• Diversity Data Requests: What Clients Want, What Firms Want, and How Both Can Be Happy 

Communications

• PR Is More In Demand Than Ever: How Communicators Can Cut Through the Noise and Deliver Value
• The Dirty Secrets of DEI: Unpacking the Do's and Don'ts in DEI Communications and Marketing 

Marketing Management and Leadership

Technology Management

Upon completion of the program, learners will receive a Certificate of Completion and have the opportunity to chart their own development path by leveraging LMA’s Body of Knowledge Competency Analysis Tool (CAT) to develop a plan for growth and development in their highest priority areas.