Sponsored by: PR & Communications SIG and Social & Digital Media SIG
Domain: Communications
BoK Competencies: Crisis Communications
This hour-long webinar, jointly hosted by the PR & Communications and Social & Digital Media SIGs, will cover best practices in crisis communications and the importance of social media as a crisis communications tool. During this session, geared for firms and teams of all sizes, our esteemed panelists will be advising on overarching crisis management strategies and related social media conversations. Panelists will also provide practical steps for handling specific crises, including social justice issues, lawyer misconduct, COVID communications around layoffs/bereavement/extended leave, named partner departures and more.
Learning Outcomes:
- Identify preventative measures, key strategies and action steps for crisis situations
- Discuss the dos and do nots of crisis communications and related social media activities
- Prepare for crisis situations based on firm and team size, culture, and available resources
- Apply best practices for protecting your firm’s brand and reputation
Presenters:
Jennifer Simpson Carr, Director of Business Development, Furia Rubel Communications
Debra Pickett, Owner/Principal, Page 2 Communications
Melanie Trudeau, Director of New Business & Digital Strategies, Jaffe PR
Price:
Members: Complimentary
Prospective Members: $79