Beyond the Billing Rate: Law Firm Economics for Marketers

Beyond the Billing Rate: Law Firm Economics for Marketers

Domain: Business of Law, 

You might understand how law firms make money, and even how much associates at your firm make—but do you know how your partners make their money? What metrics does a firm use to measure its lawyers, and what levers can you as a marketer pull to affect those metrics? How can billing a client a million dollars a year be a bad thing? What does it mean to be a K-1?  Learn the answers to these questions—and others—in an illuminating session that translates the lingo into plain English that you won’t need an MBA to decipher.  

Learning Outcomes:
  • Develop a level of comfort with terms used in law firm economics
  • Understand how firms measure lawyers and use the money they collect from clients
  • Identify how to become integral to the success of a firm based the metrics it uses to measure itself
Megan M. McKeon, Director of Business Development, Clark Hill PLC 
Patrick J. Fuller, Vice President, Legal, ALM Media

Member Price: $59
Prospective Member Price: $79

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