Sponsored by: Social & Digital Media SIG
Domains: Communications
BoK Competencies: Media Relations/PR & Social Media and Engagement

Think those digital ads on Facebook & LinkedIn are only for selling products - think again. Learn how social media ads can factor into your firm’s brand and business development strategy. Legal marketers Jaime Lira and Laura Toledo will walk-through how to pitch sponsored campaigns to your firm, what some best practices are for Facebook and LinkedIn ads, as well as go through campaign case studies from both defense and plaintiffs’ firms.

Learning Outcomes:

• Articulate the value of digital marketing
• Learn the basics of setting up a digital campaign
• Discover best practices and ideas for your own campaigns through case studies

Presenters: 
Jaime Lira, Director of Marketing, Cohen & Malad, LLP
Laura Toledo, Communications and Marketing Manager, Nilan Johnson Lewis

Price: Complimentary for Members