BD Boot Camp: Session #1
Navigating the Hybrid World of Virtual and In-Person Client Development
As we well know, the shock of COVID caused lawyers to rethink how they interact with the market to attract, retain, and grow work. While the fundamentals of business development remain the same – get known, develop relationships, and relentlessly follow-up – lawyers now have more virtual tools in their bag to accomplish those goals.
In this program, best-selling author and NLJ Hall of Fame coach David H. Freeman, J.D., and virtual presentation master Ken Sky will discuss approaches that can be used in person and on screen to enhance one's brand, develop closer connections, and stay top-of-mind.
What attendees will learn:
- Why it's important to deliver outstanding online experiences.
- Approaches to enhance personal branding.
- How to up your game when presenting on video platforms.
- Virtual approaches to engage new prospects and stay top-of-mind with existing contacts.
- In-person approaches that leave powerful impressions.
- A few other fun techniques.
LMA
Body of
Knowledge:: Business Development
Speakers:
David Freeman
J.D. Best-selling author and NLJ Hall of Fame coach
David Freeman, J.D. is a former practicing lawyer from New York, an award-winning consultant, and a two-time best-selling author who teaches lawyers how to become great rainmakers. He's a member of the National Law Journal Hall of Fame for being voted the #1 business development consultant and coach in the United States for several consecutive years. For nearly 30 years, David has trained and coached well over 10,000 lawyers in over 225 law firms worldwide, he's worked with nearly half of the Am Law 200, he's the author and co-author of 15 books on law firm business development and leadership, and he's the creator of Lawyer BookBuilder (link: http://www.lawyerbookbuilder.com/), a turnkey business development training and accountability program.
Ken Sky
Ken Sky, Founder of the Audience Connection Academy, is a distinguished expert who specializes in producing highly interactive and engaging experiences for organizations and individuals, both online and in person. Leveraging his unique expertise as a virtual event producer, speaker, and professional magician, Ken has consistently delivered extraordinary experiences that captivate and energize audiences. His strategic insights and innovative approaches have been instrumental in enhancing major events for distinguished clients including Carnival Cruise Lines and Al Jazeera, the Gary Sinise Foundation, several law firm consultants, a Hall of Fame keynote speaker, and several rock and roll legends. Ken is currently launching programs that teach presenters how to master their online presence.
Cost:
LMA Members: $25
Prospective LMA Members: $40
For questions or concerns about your event registration, please contact lmasouthwest@legalmarketing.org