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From Key Account Management to Client Teams - Insights for Stronger Client Relationships

From Key Account Management to Client Teams - Insights for Stronger Client Relationships

Domain: Client Services

While law firms often think in terms of key clients, and some organize client teams, the embrace of—and commitment to—collaborative planning is central to the success of these client relationships. As other sectors in the professional services arena have more purposefully realized the benefits of account management, now more than ever it is critical for law firms of all sizes and types to manage client relationships with programmatic discipline and creative resolve. 

This highly interactive session will incorporate real-world examples, unlock the success factors for how to build and steward key account management programs and, importantly, frame the myriad utilities that come with implementation, ranging from cross-organizational talent alignment to technology development and deployment.

Learning Outcomes:
  • Identify opportunities for more forward-looking planning and collaboration with clients, beyond providing legal services
  • Explain how law firm resources can be aligned with key client priorities, yielding stronger and more durable relationships
  • Discuss how to develop and implement client-specific, action-oriented plans to manage and grow key accounts
Presenters:
Mark Young, Counsel, Vox Actio LLC
Linda Sanders, Director of Client Experience, Troutman Pepper
Catherine Zinn, Chief Client Officer, Baker Botts LLP
Kelly Habour , Chief Business Development Officer, Goulston & Storrs PC 

Price: 
Member Price: $79
Prospective Member Price: $99


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