While law firms often think in terms of key clients, and some organize client teams, the embrace of—and commitment to—collaborative planning is central to the success of these client relationships. As other sectors in the professional services arena have more purposefully realized the benefits of account management, now more than ever it is critical for law firms of all sizes and types to manage client relationships with programmatic discipline and creative resolve. 

This highly interactive session will incorporate real-world examples, unlock the success factors for how to build and steward key account management programs and, importantly, frame the myriad utilities that come with implementation, ranging from cross-organizational talent alignment to technology development and deployment.