Domain: Business of Law, Marketing Management and Leadership, Technology Management
{Since 2020, law firm business development (BD) and marketing have undergone big changes with in-person meetings and events being replaced with virtual engagements and increased use of digital marketing channels. With these changes come new challenges, and for those firms with ambitious growth plans it’s critical that they are able to leverage the data they have to; gather and share client and firm insights, uncover potential opportunities and ultimately make data driven decisions to help them achieve firm growth.
Join this educational session delivered by CRM Evangelist, Scott Winter and hear best practice examples of how firms are approaching the number one challenge law firm marketing teams face – data quality[1] and discover how to improve BD efforts across the firm, whether in-person or remote.
Learning Outcomes:
- Define key areas of focus that will improve the impact data has across the firm
- Discover how to gain buy-in to improve data quality
Presenter(s):
Scott Winter, Director of Product Management, LexisNexis