Strategic Integration of AI in Business Development, 

Marketing and Communications

Recorded on Thursday, October 17

In this webinar, we will explore how AI can enhance strategic initiatives in legal marketing, business development and communications. As law firms face increasing pressures to differentiate themselves and enhance operational efficiency, AI offers both opportunities and challenges.

This session will go beyond the technicalities of AI and focus on strategic integration – how marketing and business development professionals can leverage AI to improve decision-making, client engagement and overall firm positioning. We will discuss key use cases, ethical considerations and long-term strategies for building AI into business development, marketing and communications workflows. At the end of this session you will have a clear understanding of how to drive value from AI within the context of your firm's unique challenges.

This session will be moderated by LMA Europe President, Jon Brewer, with insights from industry experts Paul Clarke from the Listening People and Ron Guirguis from The Convergence Collective to understand:

• Strategic Applications of AI: Learn how AI can enhance the key functions of marketing and business development, from strategic planning to client communications, proposal generation and lateral hire onboarding.
• Ethical Considerations and AI Governance: Understand the importance of maintaining human oversight in AI use, navigating ethical and privacy concerns, and ensuring that AI-driven outputs align with firm values and compliance regulations.
• Driving AI Adoption Across the Firm: Gain insights into how to use AI tools, how AI can be implemented as a strategic tool to optimise internal workflows, improve the client experience and increase efficiency, with a focus on high-value tasks rather than tactical outputs.

Filled with examples about how AI has transformed organization's marketing and business development strategies this will be a practical session to help you learn from the lessons of others to apply to your role today.

Cost:
Members: $20
Non-Members: USD $40

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