Crafting marketing messaging for lawyers can be a tricky business. Legal marketers are responsible for an enormous portfolio of communications, and they are tasked with making every piece as compelling as possible. But when and how could these messages cross the line into false or misleading statements? 

Join the Solo/Small Team SIG as we host speaker Craig Brodsky, professional ethics lawyer at Goodell DeVries. Craig will explain the ABA's Model Rules of Professional Conduct, which form the basis of each state's rules. He will discuss how such rules apply to communications about legal services, and he'll provide tips on identifying potential issues. He will also share real-world cases in which lawyers have run afoul of ethics rules in their marketing. 

Learning Outcomes:

• Understand the rules of professional conduct that govern legal marketing.
• Identify common legal marketing pitfalls that could result in misrepresentation of a lawyer or law firm.
• Discuss real-world ethics cases involving legal marketing.

Presenter:
Craig S. Brodsky, Partner, Goodell DeVries