Sponsored by: Marketing Technology SIG
Domain: Business Development
BoK Competency: Presentation Skills
Voice is experiencing a major surge in marketing and business development. The way we search for information about topics and products we care about is changing rapidly. We are shifting from typing short phrases on keyboards to speaking sentences into the smart device of our choice. This calls for a shift and a new awareness of voice marketing as an opportunity for your firms and your lawyers to stand out from your competition.
As marketing and business development professionals, it is our responsibility to stay on top of the services our internal and external clients need to improve their lives and their businesses in a manner they appreciate and find useful.
Join the LMA Marketing Technology SIG as it hosts Nancy Myrland, Marketing, Business Development, Content, Social & Digital Media Speaker, Trainer, & Advisor, as she walks us through this emerging and evolving field. She will talk about taking advantage of the massive marketing machine called Amazon by reviewing how she created the first legal marketing Alexa Flash Briefing on the site, and how you can repurpose these Flash Briefings in numerous ways to reach more clients and prospects.
She will also talk about podcasting and the opportunities present with this digital marketing tactic. On the level of familiarity that social and digital marketing can help create, audio is a major step forward in creating and nurturing relationships.
Learning Outcomes:
- Discuss voice marketing and if it has a place in the legal profession
- Uncover the latest in “Voice First” technology by learning about Amazon Alexa Flash Briefings
- Learn how to repurpose what is created via voice marketing in order to reach more people
Presenter:
Nancy Myrland, President, Myrland Marketing & Social Media
Price: Complimentary for Members