There's no question that law is a relationship-based business. The success of any law firm depends on the quality of its relationships with clients, referral sources, and other members of the legal community. What we've done in the past is not enough. In today's highly competitive legal marketplace, law firms need to be more strategic in their approach to business development. Relationship-based business development is all about creating and maintaining relationships with key individuals and groups. It's about understanding who your clients are, what they need, and what they want. It's all about becoming fearlessly relatable.

In this session, attorney turned communication and relationship expert Rachel DeAlto will dive into her relatable framework including access to her proprietary personality assessment which will have you engaging differently leading to better connections, loyal clients, and increased referrals.

Learning Outcomes:

• Connect with anyone, anywhere (even with social anxiety) 
• Discover your Social Superpower and use it for infinite success 
• Attract friends, colleagues, and opportunities like a magnet

Presenters:
Rachel DeAlto, Communications & Relationship Expert, Author & Speaker

Rachel DeAlto is a relationship expert, media personality, keynote speaker, and the author of “relatable: How to Connect with Anyone Anywhere (Even if It Scares You)” (Simon & Schuster’s Tiller Press, September 2021). Rachel maintains a law degree, master’s in psychology, as well as an undergraduate degree in communications. She has appeared as a relationship expert on Lifetime’s Married at First Sight, TLC’s Kate+Date, and over 200+ national media outlets. Rachel speaks on relationship building, the power of connection, and authenticity with her most recent TEDx, Being Authentic in a Filtered World, featured on TED.com.