Sponsored by: Marketing Technology SIG and ILTA
Domains: Technology Management and Business of Law
BoK Competencies: Website Management & Business Structures and Trends
During this joint LMA and ILTA webinar, we will revisit the evolving landscape of data through the lens of the upcoming California Consumer Privacy Act (CCPA). Many of us spent time preparing for GDPR in Europe and CASL in Canada, and now data privacy protection laws are coming to the US at the state level. Learn how to understand the impact on your firm, the potential risk the firm is exposed to, and practical suggestions for managing.
Learning Outcomes:
- Understand, from a marketer's / BD person's perspective, what the legislation means
- Evaluate your processes, procedures, and technology as to how they enable (or hinder) your compliance effort
- Communicate to senior management what needs to be done to help mitigate risk to the firm
Presenters:
Jacqueline Madarang, Associate Director of Marketing Technology, Blank Rome LLP
Jason Kennedy, Director of Marketing Operations, Pillsbury Winthrop Shaw Pittman LLP
Sunny Bane, Director of Marketing Operations, DLA Piper
Price: Complimentary for Members and ILTA Members