Content Hub Feeds

Technology Management Webinars

12345678910Last

Marketing Management and Leadership Webinars

Thinking On Your Feet
Thinking On Your Feet
First1011121314151618

Communications Webinars

12345678910Last

Client Services Webinars

12345

Business of Law Webinars

123456789

Business Development Webinars

12345678910Last

Webinars

Growth-Minded Communication: Best Practices for Marketers Planning and Executing New Office Launches

Growth-Minded Communication: Best Practices for Marketers Planning and Executing New Office Launches

Domains: Business of Law, Communications

Why do some law firms enter new markets with a bang while others never quite make it into orbit? Tune in as moderator Deb Pickett talks to the marketing directors behind some of the legal industry’s most successful new office launches to identify lessons learned and discuss the array of tactics they used to advance their firms’ growth strategies. Julie Gurney, Director of Practice & Industry Initiatives at Benesch, and Eileen Kinney-Mallin, Director of Brand Marketing and Communications at K&L Gates, have helped their firms enter multiple new markets in the US and abroad. Their most notable successes include Benesch’s 2015 entry into Chicago, which has been the centerpiece of a nationwide expansion that has doubled the firm’s headcount and more than tripled its annual revenue, and K&L Gates’ 2021 launch of a Nashville office, which has already more than doubled in size.

Learning Outcomes:

  • Identify the inputs needed to create a marketing plan for launching an office in a new market 
  • Set goals and metrics for your firm’s new office launch, including KPIs tied to firm strategy 
  • Evaluate and select marketing tactics and resources to execute your launch plan 
Presenters:
Debra Pickett, Founder & Principal Consultant, Page 2 Communications LLC
Julie Gurney, Director of Practice & Industry Initiatives, Benesch
Eileen Kinney-Mallin, Director of Brand Marketing and Communications, K&L Gates

Price: 
Member Price: $79
Prospective Member Price: $99


Business Development Edu

Business Development Events

Business of Law Edu

Business of Law Events

Client Services Edu

Client Services Events

Communications Edu

Communications Events

Marketing Management and Leadership Edu

Marketing Management and Leadership Events

Technology Management Edu

Technology Management Events