Domains: Communications, Client Services
In a sea of content sameness, bespoke research into mission-critical areas—M&A to the latest developments in PE and AI—helps differentiate law firm content. It also provides valuable touch points with clients, both during the research phase and through targeted distribution of the resulting report.
During this interactive session, the panelists will explore how law firms, large and small, can conceptualize and implement signature research campaigns that uncover valuable white space opportunities and differentiate their firms within highly competitive practices and sectors. Attendees will hear from the director of communications of an AmLaw 75 law firm who will talk through their management of an award-winning research campaign that engaged multiple audiences across channels – and led to the acquisition of several new clients.
This panel will unpack:
- How to engage internal stakeholders in these campaigns.
- Using the research process to benefit client relationships.
- The longer-term opportunities such reports generate.
- Maximizing reach with distribution and amplification tactics.
- Learn how to optimally structure voice-of-the-client (VoC) research programs to simultaneously uncover key challenges and emerging opportunities impacting their businesses and industries.
- Capitalize on in-house counsel and c-suite executives growing preference for research-based insights across the content formats, platforms and channels they frequent and value most.
- Understand the critical importance of uncovering white space when it comes to establishing and advancing thought leadership positions within highly competitive and content-saturated practices and sectors.
- Explore how targeted research campaigns create multi-channel opportunities for strategic practices and their SMEs to grow share of voice – and share of wallet – by participating skillfully in the conversations that matter most to key stakeholders.
Presenters:
Betsy Hoag, Director of Research & Market Intelligence, Greentarget
John Corey, President & Founding Partner, Greentarget
Karen Smith, Director of Communications, Barnes & Thornburg, LLP
Price:
Member Price: $79
Prospective Member Price: $99