Domain: Business of Law
Ninety-seven percent of law firms rely on laterals to drive growth; recruiting lawyers with portable business, done right, can produce faster and more direct results than long-term brand-building and business development. Yet in most firms there is not a direct link between the talent and business development functions.
This roundtable will explore the synergies between lateral recruitment, onboarding and integration and business development and show how legal marketers can apply their skills and expertise in market segmentation, client targeting and competitive intelligence to stop “random acts of hiring” – and work toward purposeful growth in the markets that matter most.
Indeed, by going “all in” at the lateral recruitment stage, legal marketers can help ensure their firms have the right talent to compete and thrive. This presentation will feature the latest data about the lateral hiring landscape as well as frank perspectives from in-house marketers who have bridged the talent divide.
- Obtain a clear understanding of the current lateral partner landscape/market, including core data, trends, and pitfalls]
- Apply specific legal marketing skills, including market segmentation and competitive intelligence, to improve law firm talent strategies and market share
- Identify and define paths of collaboration between the marketing and/or business development department and the recruiting team to gain market share via lateral partner acquisition, onboarding and integration
Presenters:
Michael Ellenhorn, Chief Executive Officer, Decipher Investigative Intelligence
Laura S. DeRise, Director of Attorney Recruiting, Bass, Berry & Sims
Eleanor Smith, Chief Client Officer, Barnes & Thornburg LLP
Price:
Member Price: $79
Prospective Member Price: $99