Domains: Communications & Marketing Management and Leadership
In this session, we will discuss the importance of honing and using your personal brand to authentically drive client and business development, increase visibility, promote well-being and belonging, and help create a thriving firm culture. The interconnectedness between inclusion, allyship, and a psychologically safe work environment is key to retaining talent and promoting firm values and sustainability in an evolving and competitive market landscape. Everyone in a law firm has a role to play in leveraging this interconnectedness to drive business outcomes. Marketing and business development professionals specifically can play a more active role in this regard by empowering and teaching lawyers and other business professionals the significance and benefits of focusing on and leveraging their personal brands.
- Explain the significance of personal brand in marketing and business development strategy
- Discuss and appreciate the connection between inclusion, allyship, and a psychologically safe work environment to retaining and optimizing talent and promoting firm values
- Generate actionable steps to empower individuals in their firms across these objectives that benefit the organization as a whole
Presenters:Nita Cumello, Global Client Director and Director of Well-Being, Global Large Law
Lynnette Espy-Williams, Shareholder and Chief Diversity, Equity, and Inclusion Officer, Cozen O'Connor
Sameena Kluck, CEO/Founder, Amplify Your Voice LLC
Victoria Tollossa Director of Marketing, Mitchell Sandler LLC
Price:
Member Price: $59
Prospective Member Price: $79