Based on a recent 2022 Harvard Business Review article, looking outside one’s own industry can be a way to fuel your firm’s inspiration and identify new and creative ideas and solutions. This program will include 4 CMOs from companies outside the legal industry, and will focus on the trends, opportunities and challenges these CMOs are dealing with in the current competitive environment. Discussion areas will include:

• Finding the voice of the customer
• Creative client solutions and receiving feedback
• Initiatives tried and failed 
• Using AI
• Finding and retaining exceptional talent and the role of DEI

Learning Outcomes:

• Gain insights about marketing strategies and tactics used in other industries that can be applied to law firms.
• Receive recommendations and general advice as we “connect the dots” to help attendees with specific ideas they can take back to implement in their own firms.
• Obtain a keen understanding of the importance of customer-centric feedback mechanisms, and explore customer experience practices from other industries.
• Observe change management practices from other industries and equip participants with the skills to adapt and manage change effectively in response to evolving market dynamics.

Presenters:
Maggie Watkins , CEO/CMO, Maggie T Watkins and Associates
Rodger Dougherty, Senior Director Communications & Public Relations, Kaiser Permanente