Why Simple Content Marketing May Not Be Working for Your Firm -
and a Simple Fix
Wednesday, January 15 | 11:45 a.m. - 1:15 p.m. GMT / 12:45 p.m. – 2:15 p.m. CET
Our speakers will dive into the core issues many companies face with their content strategies. They'll explore how shifting from generic "thought leadership" to truly expert content can make a meaningful impact. Learn why promoting the experts behind your content, rather than the content itself, is crucial to building trust and authority in today's competitive market. Lastly, they’ll tackle the challenge of gaining visibility in attention-poor environments and share actionable steps to help your firm stand out.
Cost:Members: Complimentary
Non-Members: $40
Location:
Zoom - A link to the webinar will be provided upon registration.
Speakers:
Jenny Dean
Media Operations Director at Digital Whiskey
Jenny is the Media Operations Director at Digital Whiskey, a leading agency in media, digital, and data-led marketing for professional services. Jenny specialises in combining strategic media & data and demonstrating ROMI, for clients such as Latham & Watkins, Baker McKenzie and AlixPartners.
Nick Andrews
Knight Frank
Nick leads marketing communications for Knight Frank's commercial property business in the UK, and was previously battle-hardened in marketing roles within global law firms CMS, Hogan Lovells and Linklaters
Kevin Sutherland – Volume
Kevin is Strategy Partner at B2B marketing consultancy & creative studio VOLUME, leading brand, comms and content strategy for clients including Taylor Vinters, Knight Frank Investment Management & Defaqto.
For questions or concerns about your event registration, please contact
LMAeurope@legalmarketing.org