Sponsored by: 

Domains: Business Development and Communications
BoK Competencies: Event Management and Digital Marketing

Growth in the digital era calls for a new approach. This webinar reveals the strategies leading law firms as well as B2B companies use to transform digital engagement—including webinars, virtual events, and content hubs—into actionable business development and cross selling across practice groups. You’ll learn how to increase registrations, optimize interactions, and scale your digital initiatives, while also discovering how  webinars can enhance lead qualification. Get practical tips on personalizing follow-up and uncover the latest metrics to predict pipeline success.

Learning Outcomes:

• Discover 5 key shifts in audience engagement to improve performance and drive business impact
• Understand how today’s leading brands reimagine digital engagement
• Explore tips for increasing registrations and deepening client interactions
• Identify ways to scale and repurpose digital programs, including webinars, hybrid and virtual events
• Discuss hyper-personalizing your post-event activation

Presenter:
Mark Bornstein, VP Content Marketing & Chief Evangelist, ON24

Price: 
Members: Complimentary