Sponsored by: Diversity, Equity and Inclusion & Client Value SIGs
Domains: Business Development & Client Services
BoK Competencies: Responding to Written Request for Proposals (RFPs) & External Client Communications and Feedback
Law firms are responding to ever more diversity data requests from clients. What do clients want and need from these requests? How can law firms show up well, even when they wish their data was better? How can legal marketers add value to their firms and help navigate the process in good graces, both inside the firm and in representing the firm to its clients?
The LMA Client Value SIG and Diversity, Equity & Inclusion SIG invite you to join as this dynamic panel explores these and other questions. Attendees will glean concrete takeaways that law firm marketers and DEI professionals can apply within their organizations.
Learning Outcomes:
- Hear from the client directly on what aspects of DEI are important to organizations (in a way that marketers can translate easily back to firm leadership)
- Better understand how clients are tracking and evaluating law firm diversity today, and what they predict for tracking and reporting in the future, especially over the next 2-5 years.
- Learn how companies articulate their values to clients/employees, so marketers can provide answers that align with client needs and also better educate within their firms.
- Understand how different clients define diversity, which is not the same from one client to the next.
Presenters:
Rita Treadwell, Diversity, Equity & Inclusion Manager, Greenberg Traurig
Tasneem Khokha, Managing Director, GrowthPlay
Sonali Oberg, Business Development & Marketing Manager, Sidley Austin
Price:
Members: Complimentary
Prospective Members: $79