LMA Body of Knowledge Domain: Communications
Competencies: Interactive and Digital Marketing & Message and Strategy Planning
New developments in generative artificial intelligence (Gen AI) cannot be ignored. While publicly facing chatbots such as ChatGPT, DALL·E 2 and Gemini have the potential to provide enormous speed and efficiency to communications, their use is not without risk.
This program aims to educate participants on the technologies (offering an updated snapshot on capabilities currently offered), detail how public and private chatbots have started to impact both internal and external communication strategies and offer considerations (some unique) to the use of Gen AI for law firm communications.
The program is designed as a lively, participant-driven offering and an opportunity for us all to learn about the potential of Gen AI as a legal marketing community.
Learning Outcomes:
- Understand the current array of public and private (firm created) Gen AI tools.
- Consider current uses of Gen AI in law firm communications.
- Understand operational and ethical risks of Gen AI use in communications.
Speakers:
Micah U. Buchdahl is an ethics attorney that guides law firms and businesses through the complexities of lawyer marketing, advertising, and solicitation compliance issues. He is a past chair of the American Bar Association’s Standing Committee on Continuing Legal Education and a past chair of the ABA’s Law Practice Division. He is a member of the Association of Professional Responsibility Lawyers (APRL). Micah has taught legal ethics and advised law firms on compliance issues related to marketing, advertising, and solicitation for more than 25 years. Based in Moorestown, New Jersey, he is president of HTMLawyers, Inc., a law marketing consultancy.
John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to win business and navigate crises. John is a Fellow of the College of Law Practice Management, ranked in Chambers & Partners' Litigation Support guide as a top PR & Communications advisor, named a Global 500 consultant by LawDragon, recognized in The National Law Journal’s inaugural list of “50 Business of Law Trailblazers & Pioneers,” and named Agency Executive of the Year by PR News.
Liz Hershman is an attorney who heads the iQ360 office in New York. She has been advising law firms and companies in a variety of industries on strategic communications matters her entire career. She has helped to shift public perception of clients in the face of high-profile litigation, failed mergers, employee misconduct, product recalls and targeted CFPB campaigns. She regularly prepares law firm leadership and CEOs for media engagements ranging from live broadcast opportunities such as Squawk Box to in-person Wall Street Journal interviews and phone briefings with trade publications.
Andrew Medeiros serves as the Director of Innovation at Troutman Pepper. As a trained attorney and certified Lean Six Sigma Black Belt, Andrew marries expertise in process improvement, technology, and legal to focus on simple yet powerful solutions that help the firm's attorneys more easily and more efficiently deliver quality legal services. Andrew is dedicated to finding new ways of using technology to practice better. He wields a unique set of skills, honed during a career in online journalism and through a variety of legal roles with startup companies, government agencies, and legal aid organizations. This legal and technical background allows Andrew to excel as a technologist, consultant, and problem-solver.
Susan Peters runs Greybridge PR, a PR and communications firm she founded in 2016 that is focused on profile-raising for lawyers and law firms. Prior, she handled the media relations and communications functions in house for several top AmLaw 100 law firms, including Davis Polk & Wardwell and Vinson & Elkins. Susan teaches a graduate class at New York University’s School of Professional Studies in Communications, Ethics, Law and Regulation.