After weathering a blistering array of crises over the past two years, legal marketers are expected to be agile crisis counselors. They must protect both their law firm’s and client's brands, internally and externally, in the face of challenging scenarios. This session will give LMA colleagues a chance to learn from one of the world's most prominent cruise lines, fellow law firm leaders, and agency professionals. Collectively, panelists from each of these unique perspectives will share multiple case studies as examples of lessons learned and distill them into a useable checklist of best practices for attendees to takeaway. This "how-to" checklist includes the initial questions to ask, the first steps to take, who should speak on behalf of the firm and client, and the answers to questions every crisis counselor will face.

This session is packed with detailed information and exciting takeaways to empower corporate communications teams, senior leaders, and those new to the industry. This program will strengthen attendees’ agility and provide a core checklist for handling crisis situations.

Dave Eric Poston, CEO and General Counsel, Poston Communications

Shanon Lazarus, Director of Marketing and Business Development, Bressler, Amery & Ross, P.C.

Alejandra Ramirez, Director of Communications, Fried, Frank, Harris, Shriver & Jacobson

Gina Furia Rubel, President/CEO, Furial Rubel Communications, Inc.